• Post category:StudyBullet-9
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The course will take you through the CRM framework and techniques.

What you will learn

The course is aimed to enhance your knowledge and understanding of various concepts relating to customer relationship management.

Through this course, learners are expected to gain an insight into the history of CRM and its involvement

The learners will get to know various CRM strategies that are deployed by the organizations and how they select the strategy suited to them.

The learning objective of this course is to help the learners understand how customer relationship management works in different organizations.

Description

Customer relationship management is the set of all practices, methods, and techniques that an organization deploys when dealing with its customers. The purpose of CRM is to help the organization improvise its division of customer service so that it is able to retain its existing customer base and also attract new customers thereby increase revenues. There are different customer relationship management tools that help you manage and provide effective services to your customers such as Salesforce, Infusionsoft, Team support, and such others.

What skills will you learn in this Course?

At the end of the course, you will develop the following skills:


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  • CRM
  • Customer Service
  • Strategic CRM
  • Operational CRM
  • Management CRM

The course is aimed to enhance your knowledge and understanding of various concepts relating to customer relationship management. Through this course, learners are expected to gain an insight into the history of CRM and its involvement as well as development and executive of an idle CRM strategy for building a strong customer basis and retaining them with the help of customer satisfaction.

The learning objective of this course is to help the learners understand how customer relationship management works in different organizations. The learners will get to know various CRM strategies that are deployed by the organizations and how they select the strategy suited to them. The course comes with two case studies to give a better insight of how CRM strategies are selected and executed in the practical scenario.

English
language

Content

CRM-Case Study 1

Introduction to CRM-Case Study 1
CRM Definition
CRM-Complements
Company Overview
Company Vision and Mission
IRIC Mileposts
Services Offered
Objective
Key Observations
CRM Strategy
Ethos Complements
Geo Assessment
SCRM Audit
SCRM Audit Continue
PESTLE Analysis
SWOT Analysis
SCRM-Complements
CSPM
CEVD
CEM

Introduction to CRM-Case Study 2

Introduction to Case Study
CRM Definition
CRM Complements
Company Overview
Vision and Mission Statement
IRIC Mileposts
Business Verticals
Objective
Key Observations
CRM Strategy
Ethos Complements
Geo Assessment Profiling
CRM Audit
CRM Audit Continue
PESTLE Analysis
SWOT Analysis
OCRM Complements
CRM SFA
CRM MA
CRM SA