• Post category:StudyBullet-15
  • Reading time:4 mins read


An insider’s guide on creating a strategic content calendar. Description

What you will learn

Why content creation is more effective when you are strategic.

How to do audience research.

How to do competitive research

Tools to use when conducting research.

How to templatise your content.

Description

Are you a small business owner or a marketer who needs to build a content calendar, but you’re not too sure where to start?

But, how do you make content that is proven to engage your audience? Where do you start, and what tools are best to use to create content?

Your guide on this journey is Ryan Ross. Ryan has worked in the world of content creation since 2015.Β  He has planned content calendars for enterprise clients and small business, and he’s here to help you get the job done.


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Join this course to understand how to think like a strategic content creator, hear about the best ways to conduct market research, learn about the tools to conduct that research, and get the templates to create your calendar.

After this course if over, you’ll know:

  • The 3 different types of content
  • What your audience wants to consume
  • How to create a yearly content calendar
  • The tools to use for audience research, and competitive analysis
  • How to organize and templatize your content creation to make it easy to manage

You’re early in your content creation journey – but not at the beginning. You probably already have more than you need. Join this course to learn how to use it.

English
language

Content

Introduction

Introduction

Foundations

Bricklayers & Spaghetti Throwers
3 types of content

Research

Introduction to content research – finding themes.
Content Research: Owned & Competitive Research
Live Session: Competitive Research
Content Research: Audience Research

Putting it all together

Templatizing
Calendarizing
Live Demo: Making The Calendar