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Learn content marketing strategies that engages readers and brings in more leads and sales

What you will learn

Learn all about content marketing

How to use content to convert more sales and leads

Understand why content is important and its role in lead generation

Develop and implement a content marketing plan

Description

In this course, you’ll gain the in-depth knowledge and practical skills needed to become a successful content marketer.

The content you publish online affects your branding, audience reach, lead generation, and sales.

That’s why content marketing is one of the main pillars of digital marketing. In this course, you’ll learn how to create engaging content that ranks in search engines and gets shared in social media platforms.

This course will help you develop a content marketing strategy that effectively engages and converts readers into customers.

In a crowded era of overflowing inboxes and social media overload, a robust content marketing plan that can help stand above competitors will make a huge difference.


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Content Marketing will help you stand above the crowd, get you heard and make a long lasting relationship with buyers.

This course is designed to help you devise a content marketing strategy and to implement it successfully.

You’ll learn how to create & distribute quality content that attracts people to your products and services. You’ll be able to measure the effectiveness of content strategies to deliver the best return on your investment.

If you’re tired of creating content that doesn’t go anywhere, then take this course where you’ll learn these proven strategies of content marketing that can bring your business or website more leads and sales.

By the end of this course you will have a good understanding of content marketing and be able to implement these strategies.

English
language

Content

Welcome

Introduction
Why Use Content Marketing
Advantages of Content Marketing

Content Marketing Strategy

Setting Up a Team
Structuring Content
Making Content Standout
Organizing Content
Content Ideas and Sales Funnel
Types of Content

Content Creation

Content Writing
Content Design
Creating Content

Content Promotion

Content Promotion Strategy
Presenting Content on Website
Using Social Media
Email Promotion
Blogging
Content Syndication
Using Bloggers and Influencers
Using Paid Ads
Content ROI
Measuring Content Marketing Effectiveness

Other Content Marketing Strategies

Social Media Content Marketing
Video Content Marketing

Conclusion

Final Words