All About the buying behaviours and Consumerism.

What you will learn

Consumer Psychology, Behaviorism, Consumer Behaviorism

Psychology of Consumers

Consumer Motivations

Consumer Decision Making

Description

Welcome to this Course on Consumer Psychology. Consumer Psychology is a subfield of psychology that deals with the process of buying and selling products in the market. Consumer Psychology will Introduce you to many Important functions that we do as consumers and how you can improve the process to make product-customer more efficient.

In this course, I have tried to provide you with an in-depth understanding of the major subjects of Consumer Psychology. This course will guide you through the process from the Idea of a product to the post-purchase evaluation by the customer and how you can make this journey more effective for yourself as a marketer and for consumers.


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In this Course, You will Learn

  1. How Consumer Psychology is Shaping Our Product Experience?
  2. What do Our Favourite Snacks tell us about our Personality?
  3. Psychology of Marketing Framework
  4. Types of Consumers
  5. Social Class and Behaviourism
  6. How do Consumers Make Decisions?
  7. How do Companies make Loyal Customers?
    Shopping Groups
  8. Self Image
  9. Motivation of Consumers
  10. Consumers’ Needs and Maslow’s Theory
  11. Post Purchase Behaviours
  12. Post Purchase Evaluation.

Get Enrolled in this Course to spend your 90 Minutes learning things that can make you take better decisions as a professional or consumer. 1 Hour 30 Minutes of Pure Animated Content with In-depth research based discussion that is worth of your time.

English
language

Content

Introduction

What Your Favourite Snack Food Tell about your Personality?
Blog: Snack Food X Personality Traits
Introduction to Consumer Psychology
Where You Can Apply All these Learnings?

Marketing and Consumers

Three Foundations of Marketing Framework
4 Elements of Marketing Mix
Five Questions of Marketing

Consumer Behaviour

Types of Consumers
Decision Making of Consumers
Why Companies always look for Loyal Costumers?
Social Class and Consumerism
4 Types of Consumers
Shopping Groups
How Malls Make us Buy More Products?

Personality and Consumerism

Self Image
Motivation of Consumer
Needs of Consumers
Goals of Purchasing
How Consumers Learn about Products? Psychology of Learning

Post Purchase Behaviours

Post Purchase Evaluation
Complaint Behaviour of Customers
Post Purchase Dissonance