Learn the concepts of the PLS algorithm, reliability and validity, bootstrapping, mediation and moderation.
What you will learn
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Understand the critical conceptual foundations of PLS path modeling.
Understand exactly how the PLS path modeling algorithm calculates or “works.”
Understand how the bootstrapping and jackknifing resampling procedures “work” to determine significance levels.
Know how to estimate, and the meaning of: direct, indirect, total, mediating and moderating effects.
Understand the distinctions between formative and reflective constructs.
Know how to assess the reliability and validity of an estimated PLS path model.
Know the differences between the outer measurement and the inner structural models.
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