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Unlock the Full Potential of Your Business with Strategic B2B Outbound Lead Generation Methods

What you will learn

How to recognize the role of B2B lead generation for businesses

How to create the Ideal Customer Profile and provide customer research in personalized marketing

How to build and maintain prospect lists in marketing and sales management

How to write emails using various personalization techniques

How to manage outbound lead generation campaigns

Description

Finding your next big opportunity in today’s competitive business market is a strategic task, not a game of luck. To do this job in a qualitative and professional way, delve deeper into this online course, which is designed to demonstrate the fundamentals of outbound lead generation expertise in the context of B2B. Explore the basics of lead generation and B2B marketing to improve your marketing tactics and develop your business.

In this course, you will gain fundamental knowledge and invaluable insights into establishing an outbound lead generation strategy. The course will be divided into seven sections:

  1. Introduction to Outbound Lead Generation in B2B
  2. Understanding Target Audience and Ideal Customer Profile
  3. Building High-Quality Prospect Lists
  4. Outreach Approaches and Tactics
  5. Outbound Deliverability
  6. Managing and Analyzing Outbound Campaigns
  7. Conclusion and Next Steps

We’ll start with an introduction to outbound lead generation in B2B and finish with lead generation campaign management.

WHO IS THE LECTURER?

Joshua Pratt is an Outreach Expert at Belkins with over seven years of experience in marketing, sales, and management. He will enthusiastically teach you everything you need to know about B2B marketing and lead generation so that you can expand your business.

TOP DIGITAL MARKETING AND DATA ANALYSIS PROFESSIONALS WILL TRAIN YOU ON B2B LEAD GENERATION:

  • We have been doing online marketing for more than 15 years. In addition to being a Google Premier Partner, our Webpromo Agency is also a Facebook Marketing Partner.
  • Throughout our careers, we have launched more than 1,500 profitable marketing strategies and campaigns.
  • Over 500,000 digital marketing specialists around the world have enrolled in our online courses. Our free online events, blog, and YouTube tutorials keep the SkillsBooster community informed while providing them with plenty of useful digital marketing tips.

LEAD GENERATION COURSE INCLUDES:


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  • Theory: Over one hour of lectures with many examples. Lessons range from three to six minutes each and are easy to follow
  • Lifetime access to the course and any future updates
  • 24/7 Support: If you have questions, I will always be willing to answer them
  • Complete the course and receive an Udemy certificate

THERE IS NO REASON TO WORRY

This course comes with a 30-day money-back guarantee.

Enroll in our lead generation training course today!

What will students learn in your course?

  1. Basics of B2B outbound lead generation
  2. How to recognize the importance of B2B lead generation for businesses
  3. How to create the Ideal Customer Profile and provide customer research while conducting personalized marketing
  4. How to build and maintain prospect lists in the context of marketing and sales management
  5. How to write emails using various personalization techniques
  6. How to manage outbound lead generation campaigns

Requirements:

This course is designed for beginners, so no prior knowledge is required.

Who is this course for?

  1. For beginners who want to learn outbound lead generation from scratch
  2. For marketers and sales specialists who want to dive deeper into lead generation and B2B sales
  3. For everyone who wants to learn how to develop their business with the help of B2B marketing
English
language

Content

Welcome to the Course

Welcome to the Course
Overview of Outbound Lead Generation in the B2B Context
Overview of outbound lead generation in the B2B context
Unpacking the Essentials of Successful Outbound Lead Gen Strategy
Unpacking the Essentials of Successful Outbound Lead Gen Strategy
Different Channels of Outbound Lead Generation
Different channels of outbound lead generation

Understanding Target Audience and Ideal Customer Profile

Creating an Ideal Customer Profile (ICP) to Identify the Most Valuable Prospects
Creating an Ideal Customer Profile (ICP) to identify the most valuable prospects
Exploring Techniques for Effective Customer Research and Segmentation
Exploring techniques for effective customer research and segmentation

Building High-Quality Prospect Lists

Techniques for Sourcing and Building Accurate and Targeted Prospect Lists
Techniques for sourcing and building accurate and targeted prospect lists
Best Practices for Data Enrichment and Maintaining List Quality
Best practices for data enrichment and maintaining list quality
Exploring Tools and Resources for Efficient List Building and Management
Exploring tools and resources for efficient list building and management

Outreach Approaches and Tactics

Exploring Copywriting and Template Creation
Exploring copywriting and template creation
Various Personalization Methods in Copywriting
Various personalization methods in Copywriting
Setting Up Sequences
Setting up sequences
Strategies for Nurturing Prospects through the Sales Funnel
Strategies for Nurturing Prospects through the Sales Funnel

Outbound Deliverability

Setting up Domains, Mailboxes, Spam Checks, and Warmup
Setting up domains, mailboxes, spam checks, and warmup
Running Maintenance and Getting Out of Spam
Running maintenance and getting out of spam

Managing and Analyzing Outbound Campaigns

Tracking and Measuring Key Metrics to Evaluate Campaign Performance
Tracking and measuring key metrics to evaluate campaign performance
Tools and Techniques for Campaign Management and Automation
Tools and techniques for campaign management and automation
Providing Additional Resources and Recommendations for Further Skill Development
Providing additional resources and recommendations for further skill development

Conclusion and Next Steps

Hybrid Selling Strategies
Hybrid selling strategies
Conclusion, Summary, and List of Tips
Conclusion, summary, and list of tips
How to Leave a Review for the Course
How to Get a Certificate