• Post category:StudyBullet-17
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B2B Digital Marketing Strategies and Techniques
Generate leads like a pro with these tested and trusted B2B digital marketing strategies and techniques

What you will learn

Marketing professionals

Business owners

Entrepreneurs

Anyone interested in mastering B2B digital marketing strategies and techniques

Description

This course delves deep into effective B2B digital marketing strategies and techniques designed to generate top-tier leads for your business. You’ll gain a comprehensive understanding of how B2B digital marketing operates and acquire a toolkit of practical skills, strategies, and techniques that you can apply right away to attract more qualified leads and transform your business.

Whether you’re a beginner or a seasoned marketer, this course will teach you everything you need to know to generate leads through B2B digital marketing channels like search engine optimization (SEO), Search Engine Marketing (SEM), Event Marketing, pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.

You’ll master the latest tools and technologies to speed up your content creation and curation process, you’ll learn how to use AI tools like ChatGPT and Bard for B2B marketing. You’ll also learn how to track and measure the results of your campaigns so you can optimize your efforts and get the most out of your marketing budget.


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This course is perfect for entrepreneurs, business owners, and marketing professionals who want to take their lead generation to the next level.

Enroll today and learn how to master the art of B2B lead generation and grow your business faster than ever before!

English
language

Content

Introduction

Introduction
What you’ll learn in this course

Difference between B2B and B2C marketing

B2B vs B2C
Importance of Digital Marketing to B2B

Understanding the B2B buyer’s journey, trends and challenges in B2B marketing

The B2B Buyer’s Journey
Stages of Awareness
Trends and Challenges in B2B digital marketing

Developing a B2B Digital Marketing Strategy

Five steps to developing a B2B digital marketing strategy
Goal setting methodology
Market research and competitor analysis

B2B Buyer Persona and Marketing Plan

Crafting a B2B buyer persona
B2B Marketing Plan

B2B Digital Marketing Strategies

Event Marketing
Social Media Marketing
Search Engine Marketing
Content Marketing
Email Marketing
Influencer Marketing

Final Session

What you’ve learned
Thank you for taking this course