Data-driven marketing: powerful results with AI and digital tools. Frameworks and techniques driving sales conversions.
What you will learn
You’ll learn the marketing fundamentals to create a successful marketing strategy
Learn how to map the customer journey, identify customer segments, and develop buyer personas
You’ll learn how to conduct market research using traditional methods and AI tools
Students will explore AI-powered tools for competitor analysis, social media listening, and customer sentiment analysis
Define clear, specific, measurable, achievable, relevant, and time-bound goals for your marketing campaigns
Explore cutting-edge AI technologies in marketing, such as AI-powered chatbots, programmatic advertising, and marketing automation
Learn skills to stay informed about the latest AI trends and adapt your marketing strategies for continued success
You’ll learn to develop marketing tactics, select appropriate channels, and allocate resources for maximum impact
Why take this course?
Marketing is no longer just about creativity; it’s a data-driven science enhanced by technology. This course will equip you with the most important tools and knowledge to build and execute effective marketing strategies in today’s digital age.
We’ll dive deep into traditional marketing concepts like understanding your target audience, crafting compelling value propositions, and selecting optimal marketing channels. But we won’t stop there. You’ll also learn how to harness the power of AI to revolutionize your marketing efforts.
Discover how AI can be used to analyze vast datasets, predict customer behavior, automate tasks, and personalize marketing campaigns. You’ll explore the latest AI tools and techniques to gain a competitive edge in the market.
A few AI tools we’ll delve into:
- Jasper AI
- Grammarly AI
- SalesForce Einstein
- Zendesk AI
- Intercom
- Notion
- Zapier
- Google Analytics
- Tableau AI
- Chat GPT
A strong understanding of marketing is essential, not just for marketing professionals, but for anyone who wants to get their ideas, products, or services noticed. Here are a few reasons why taking this marketing course can be a valuable investment:
- Master the Marketing Mix (4Ps): Gain a solid foundation in the core principles of marketing with the 4Ps (Product, Price, Place, and Promotion). Understand how to create a product that resonates with your target audience, price it competitively, choose the right distribution channels, and develop effective promotional strategies.
- Learn from the Expert: This marketing course is taught by an industry professional with real-world experience. He can equip you with practical knowledge, case studies, and insights that can be directly applied to your marketing efforts, saving you time and avoiding costly mistakes.
- Expand Your Skillset: Marketing encompasses a wide range of skills, from market research and competitor analysis to content creation, social media marketing, and email marketing campaigns. A marketing course can help you develop a comprehensive skillset that allows you to tackle various marketing challenges.
- Network and Build Relationships: This marketing course offers opportunities to connect with fellow students and the instructor. This can lead to valuable networking opportunities, allowing you to build relationships with other professionals in the marketing field and gain access to potential mentors or collaborators.
- Boost Your Career Prospects: This marketing course can significantly enhance your resume and make you a more attractive candidate for marketing positions. Even if you’re not aiming for a career in marketing specifically, the skills you learn can be valuable in any role that involves communication, persuasion, or promoting ideas.
- Stay Ahead of the Curve: The marketing landscape is constantly evolving with new technologies and trends emerging all the time. This marketing course can help you stay up-to-date on the latest marketing tools and strategies, ensuring your marketing efforts remain effective and relevant in the digital age.
Get ready to master both the art and science of marketing. This course will empower you to create impactful campaigns that drive results and achieve your business goals. Let’s embark on this exciting journey together!