Competitor Analysis, Market Research Analysis, Marketing Analytics, Consumer Analytics, Conversion Rate Optimization
What you will learn
Market Research
Market Sizing
Competitive Research
Market Analysis
Marketing
Research Methods
Testing
Conversion Rate Optimization
Surveying
Data Analysis / Analytics
Quantitative & Qualitative Research
Case Study Interviews
Evidence Based Marketing
Description
Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler’s Kellogg School of Management. I’ve done marketing for consumer products, B2B products, digital products, and physical products–both as a marketing consultant and as marketing manager at various levels up to Vice President.
Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.
Major Market Research Sections:
- Introduction to the 3 types of market research & the 3 types of data
- Exploratory research, including interviews, focus groups, and case studies
- Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
- Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
- Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
- How to size markets & demand using various tools and approaches
- Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
- The customer decision journey
- Conversion rate optimization (CRO)
- Marketing psychology research
- How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
- Data and media analysis
- Service market research
- Product marketing analytics
Key Market Research Topics:
- Market Research & Marketing Research
- Market Research Analysis & Market Research Analyst Training
- Competitor Analysis
- Marketing Analytics & Marketing Analysis
- Research Methods
- Qualitative Research & Quantitative Research
- Consumer Analytics
- Web Analytics & Conversion Rate Optimization (CRO)
English
language
Content
Introduction to Market Research
Introduction to Market Research
3 Types of Market Research
3 Types of Market Research
3 Types of Data
3 Types of Data
Two Pointers for Market Research
Exploratory Market Research
Exploratory Research
Example: Arthritis Supplement (Branding Based on Exploratory Interviews)
Interviewing Potential Buyers (B2B)
Interviewing Potential Buyers (B2B)
Writing Case Studies
Case Study Interview Questions
Case Study Interviews
Competitor Analysis
1-Page Competitor Analysis Template
Competitive Analysis 1
Competitive Analysis 2
Competitive Analysis 2
Spying on Competitors’ Ads (LinkedIn)
Spying on Competitors’ Ads (Facebook)
PART 1 : Competitive Analysis
PART 2 : Competitive Analysis
PART 3: Competitive Analysis – Customer Captivity
PART 4 : Competitive Analysis – Marketing Strategy & Tactics
Descriptive Market Research
Descriptive Market Research 1
Descriptive Market Research 1
Descriptive Market Research 2
Evidence-Based Website Copywriting
Collecting B2B Survey Responses
Collecting B2B Survey Responses
Surveying B2B Buyers (Quantitative Research)
Surveying B2B Buyers
Diagnosing Problems 1
Diagnosing Problems 2
Advanced Considerations in B2B Funnels
Calculating Sales Velocity
Viral KPIs in LinkedIn
Using LinkedIn Ads for Research?
Causal Market Research
Introduction to Casual Market Research
3 Things Worth Testing with Direct Response
A/B Testing in Facebook
A/B Testing in Facebook
Where to Use LinkedIn for Research
Sizing Markets & Sizing Demand
Introduction to Sizing Markets & Sizing Demands
Investor Marketing
Introduction to Market Sizing
Quiz
Sizing Markets with Investor Relations
Sizing Markets with Social Media Advertising
Estimating Demand with ProfitGuru
Estimating Demand with Google Keyword Planner
Be Careful with Using Views, Reviews, and Subscribers!
Sizing Book Demand with KDSPY
Sizing Podcast Markets
Sizing Markets with Panel Data
Absolute #s Matter more than Relative #s
The Uniqueness Trap
Research on How Brands Grow (Market Research)
Introduction to Research on How Brands Grow
How Brands Grow Part 1
How Brands Grow Part 1
7 Rules for Brand Growth
7 Rules for Brand Growth
Notes from Byron Sharp
Notes from Byron Sharp
Marketing Laws
Marketing Laws
Customer Decision Journey Market Research
Intro to Customer Decision Journey Research
Customer Decision Journey Part 1
Customer Decision Journey Part 2
Customer Decision Journey Part 3
Conversion Rate Optimization
Intro to Conversion Rate Optimization
Strategic Thinking for Conversion Rate Optimization
Strategic Thinking
Assignment: Audience Insights
On-site Surveys
Survey Example
Conversion Rate Optimization Mistake
Easiest Way to Boost Conversion Rates
Dramatic CTA Changes
Levels of Testing
Offer Testing
Time To Convert
30 Day Drip with Webinar
Assignment: Webinar
6 Principles
Analytics Mistakes
Ungated Videos
Provide Options
Provide Options through Retargeting
Address Objections
Don’t Gate Your Content
Testing Creative Strategies
AB Testing Pages
AB Testing Pages 2
A/B vs A/B/N vs. Multivariate Testing
General Rule of Thumb
CRO Software
Optimizing Based on Stages of Awareness
Funnel Content Testing
Funnel Example
Pricing Page Testing
Audio Testing
PQLs
Social Sign On
Live Chat CRO
Cancellation
Interactive Content
Marketing Psychology
Intro to Marketing Psychology
Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
How to change people’s minds using Jonah Berger’s psychology framework
How to change people’s minds using Jonah Berger’s psychology framework
How to change people’s minds (psychology example)
How to change people’s minds (psychology example)
Incrementalism
Incrementalism
Reciprocity
Scarcity
Visibility
Visibility
Toilet Paper Psychology
Familiarity, Likeability & Influence
Familiarity Psychology
Product Marketing Pricing Psychology
Virality
Persuasion & Influence
Habit Formation
Finding Buyers & Partners (Market Research)
Intro to Finding Buyers & Partners
Sales Navigator
Sales Navigator Walk-Through
Influencer Marketing
Your list and why personas aren’t adequate
Pointless personas
The best approach
Finding or buying a list
Rent a list
Build a list from scratch continued
Your List – Conclusion
Compile or build a list
Data & Media
Intro to Data & Media
Data Driven Cold Email Insights
Data Driven Cold Email Insights
Measuring Success
Frequency, Ad Recall & Purchase Intent
Brand Marketing Measurements & Mistakes
A Million Impressions Campaign Example
LinkedIn Advertising Benchmarks
Website Data Insights
Website Data Insights
Service Market Research
Intro to Service Marketing
Specialists Dominate 1
Specialists Dominate 2
Research 1
Research 2
Assignment Research
Product Market Analytics
Intro to Product Marketing Analytics
Measuring Success
Digital Marketing Analytics Part 1
Digital Marketing Analytics Part 2
Customer Analytics Part 1
Customer Analytics Part 2
Value Propositions & Demand Generation Part 1
Value Propositions & Demand Generation Part 2
Product Analytics
Broad Market Analytics Part 1
Broad Market Analytics Part 2
Pricing & Profit Part 1
Pricing & Profit Part 2
Advertising & Media Part 1
Advertising & Media Part 2