• Post category:StudyBullet-9
  • Reading time:7 mins read


Learn marketing and create an effective strategy for promoting a product or service

What you will learn

The goal for marketing training is to upskill the marketing skills of a marketing professionals

understand the marketing concepts helping them to strategies the marketing campaign for the better and improved business results.

The marketing training helps the professional to build drafts and strategies for promoting the business’s products and services.

The marketing training helps to understand the types of customers and their mindsets

Description

Most of us view marketing as a cheesy, pushy tactic to get people to buy something that they don’t want to buy.

But marketing is far from that. It isn’t pushy or cheesy; rather it’s the way companies reach out to customers to serve them. And many people think that there’s no difference between marketing and selling. In truth, sales are just a part of marketing. And sales come after marketing.

As an example, we can talk about selling a product.


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Let’s say that your company would want to sell 1000 pieces of a product you just launched. Now before even the sales would start, you need to start promoting the product on both online and traditional media. You can give ads, do content marketing, conduct SMM, or give advertisements on TV. No matter what you do to promote the product, it is called marketing. Marketing would continuously go on. And as a result, you would receive queries and leads for your products. And your salespeople would follow the leads and serve the potential customers with your products and would close the deal.

That’s how the whole thing works.

If you’re working as a marketing manager, your job is to bring as many leads as you can for the sales team. The sales team then will take the leads and reach out to the prospects and close the deal. And then your customer service department would reach out to your customers for collecting feedback so that you can improve your products and understand the ever-changing needs of your customers

English
language

Content

Marketing Case Study #1

Intro to Course
Intro to Marketing
Course Overview
Vision and Mission Statement
IRIC Nileposts
Force Multiple
Transformation Suite
Functional Solutions
Technology Solutions
Objective
Key Observations
Key Observations Continue
Marketing Initiatives
Brand Matrix
Brand Matrix Complements
Brand Pedigree-Equity-Valuation
Brand Identity-Image-Awareness
Brand Cognizance-Visualization-Appreciation
Brand Experience-Trust-Parity
Marketing Plan
Marketing Audit
Marketing Audit Continue
Geo Assessment Profile
SWOT Analysis
PESTLE Analysis
Marketing Triad
Initial Marketing Blitzkrieg
Digital Marketing Offensive
Digital Marketing Offensive Continue
Tangible Marketing Dominance
Budgetary Allocation
Evaluation and Course Correction
Objective Realization and Impact Analysis

Marketing Case Study #2

Intro to Course
Marketing Introduction
Company Overview
Vision and Mission Statement
IRIC MilePosts
Industry Positions
Sales Figures Disparate Entities
Global Presence
2012 Performance
Top 3 Countries Sales
Socio-Environmental and Health Performance
Product Based Vertical Segmentation
Key Observations
Marketing Strategy
Pre-Marketing Ethos
Geographical Assessment Profile
Marketing Audit Complements
PESTLE Analysis
Consumer Analysis
Market Analysis
SWOT Analysis
Company Objective
Target Allocation
Product Parameters
Brand Matrix
Marketing Actionscape Differentiation
Pricing Strategy
Pricing Strategy Continue
Promotional Strategy
Logistics and Supply Chain Management
Implementation Matrix
Evaluation and Course Correction
Performance Analysis
Objective Realization and Impact Analysis