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The participant gets a good knowledge of how to market a product/brand using various tools.

What you will learn

The marketing training helps to understand the types of customers and their mindsets, it helps to create an effective strategy for promoting a products

This training will help any marketing professional to design and implement an effective marketing strategy for their organization.

The goal for marketing training is to upskill the marketing skills of a marketing professional and to make them learn and understand the marketing concepts

Learn to strategies the marketing campaign for the better and improved business results

Description

This course deals with everything in marketing. It talks about history, aspects, all Ps of marketing. It discusses in details the impact of Price, Promotion, product, Place, Process, People, Physical Evidence. We have also added a new P to it. That is productivity. This course starts with a detailed study on service sector. You will get to know every aspects of service sector. Different types of services and how different parameters affects the performance in Marketing Training. Take this course and become awesome in marketing.

This Training is ideal for All marketing professionals and students, media and advertising professionals and enthusiasts, entrepreneurs and brand managers of companies and students. The participant gets a good knowledge of how to market a product/brand using various tools.


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The participant also gets a basic understanding of how advertising works and also what are the available options if he/she wants to promote his/her company/brand/product, etc. It also acts as a base for any student aspiring to get in media marketing or advertising.

The goal for marketing training is to upskill the marketing skills of a marketing professional and to make them learn and understand the marketing concepts helping them to strategies the marketing campaign for the better and improved business results. Marketing is extremely essential for any organization or business to create awareness about their products and services, to grab the attention of the consumers to enhance sales and generate revenue. The marketing training helps the professional to build drafts and strategies for promoting the business’s products and services.

English
language

Content

Introduction

Course Introduction
Introduction to Marketing Universe
Definition

Concept

Concept
Concept Continue
History of Marketing Practice and Thought
Across the Ages
Across the Ages Continue

Orientation

Marketing Orientation
Marketing Orientation Continue
Periodization’s
Critical Developments Marketing Practice
History of Marketing Thought
Dominant Schools of Marketing Thought

Marketing Mix

Marketing Mix
Marketing Mix Continue
Digital Marketing Mix

Marketing Environment

Marketing Environment Introduction
Micro Environment
Macro Environment
Environmental Scanning

Marketing Research and Segmentation

Marketing Research Part 1
Marketing Research Part 2
Marketing Research Part 3
Market Segmentation
Market Segmentation Continue
Market Segmentation History
Market Segmentation Strategy
Target Markets Selection
Marketing Communication

Marketing Planning

Marketing Planning
Marketing Planning Continue

Marketing Types

Marketing Types Part 1
Marketing Types Part 2
Marketing Types Part 3
Marketing Types Part 4

Marketing Strategy

Marketing Brand Biosphere
Marketing Strategy
Strategic Marketing
Strategic Marketing Continue

Marketing Plan

Marketing Plan Introduction
Marketing Plan Objectives
Situational Analysis External
Situational Analysis Internal
Analysis and Forecasting
Marketing Strategy Product
Market Strategy Price
Marketing Strategy Segmentation
Marketing Strategy Promotion
Marketing Strategy L and SCM
Implementation Matrix
Output and Performance
Performance Analysis
Utility and ROMI
Marketing Effectiveness
The Future of Marketing