Design, pitch, and sell greeting cards with market research, professional tips, and submission strategies.
What you will learn
How to research and identify market trends in greeting card design.
Techniques for brainstorming and creating appealing greeting card designs.
Best practices for incorporating text and embellishments in their designs.
How to format and present their designs professionally.
Strategies for pitching their designs to companies and finding the right contacts.
An overview of typical contract terms and compensation structures in the greeting card industry.
How to follow up with companies and navigate responses.
Why take this course?
Do you know you have the talent and the ideas to create amazing greeting cards but have no idea how to get your designs into stores? Then this is the class for you!
Illustrators DoodUrl Team, has sold and licensed hundreds of greeting card designs over the last five years that are now being sold in major retailers world wide. In this class she shares her step by step process for how to research and concept saleable greeting card designs and then provides actionable strategies for submitting them to companies who can get your designs into stores. Students who take this class should already have the artistic skill (this is not an art class) and basic Photoshop skills.
CLASS OUTLINE
Market Study
- Greeting Card Categories & Themes
- How to Research What is Selling in a Theme
Design
- Brainstorming within a Theme
- Guidelines for Creating
- Viable Forms of Media
- Technical Specifications
- Incorporating Text
- Considering Embellishments
- Laying Out Your Design for Presentation
Submissions
- How to Write a Brief Email Pitch
- How to Find Companies to Submit to
- How to Find Contacts at Those Companies
- Typical Responses to Expect and How To Follow Up
- Contract Overview
- Typical Compensation Structures for Greeting Cards
- Other Factors to Look Out for in a Contract
- Resources for More Information
Syllabus
- INTRO
- MARKET STUDY
- DESIGN
- SUBMISSIONS
- PROJECT