Complete Guide from setting up your Google Analytics Account to diving further into Google Analytics & reporting

What you will learn

Installing Google Analytics Tracking Code on your Website

Setting up Goals and Conversions for Marketing Campaigns

Be able to get insights out of data for decision making

Predict future behaviour of website users

UTM Parameters

Customizing Google Analytics Dashboard

Filtering Internal Traffic inside Analytics Data

Become comfortable using Google Analytics


This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,

  • Setup Google Analytics Account
  • Installing Tracking Code on your website
  • Configure Marketing Goals
  • Setup Filters
  • UTM Parameters
  • Generating Reports ( Audience, Real-time, Acquisition, etc. )

Who this course is for:

  • Bloggers
  • Webmasters
  • Online Business Owners
  • Marketing Professionals
  • Intermediate level Digital Marketers
  • Beginners in Web Analytics
  • College Students






Installing Google Analytics Code on Your Website

Creating Google Analytics Account

Installing the Tracking Code on a WordPress Website

Checking the Tracking Code Installation

Deep Dive into Analytics

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Terms and Definitions in Analytics

How to Setup IP Filters in Your Account

How to Create Annotations

How to Create Remarketing Audience

Building Links with UTM Parameters

How to Create Goals and Funnels

How to Create Segments in Google Analytics

How to integrate Search Console & Analytics

Custom Alerts

Types of Reports

How to Create Custom Dashboards and Reports

Real-Time Reports

Audience Reports: Overview & Active Users

Audience: Cohort Analysis

Acquisition Reports

Behaviour Reports