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Accredit Yourself With the Sales Skills MBA – All There is to Know on Ethical Sales (Scripts, Examples, Pitchdecks inc.)

What you will learn

Not how to pressure sell-like in the 80s

Building authority and status as an expert

How to create a non-salesy offer that triggers wanting

Getting customers to chase your offer

Framing them, the offer and yourself

Description

This course offers you everything you need to know about sales skills – 10 courses in 1 course, your complete guide to sales and persuasion.

THE BUYING CODE – ethical sales skills for persuasion and influence

Over the past 5 years, modern brain research has made it possible to understand exactly how decision making works in the brain. It’s a delicate balance between dopamine and neurepinephrine, 2 neurotransmitters that gets people to chase something, to want the deal and to sign the sales contract.

Being able to harness these powers in the real world, you would understand exactly how to present your ideas and products so that customers are most likely to purchase them.

Today, however, consumer choices have changed so that the old pressure sales techniques do not work any more – through the internet, consumers have more power than 30 years ago and they despise nothing more than hard-charging salesmen wo’rking with fake scarcity and sleazy sales lingo.

Instead, they get your info, then google a cheaper alternative online – squeezing you out of your margins. People hate to be sold but love to buy. Sales is dead, long live buying.

So if you were able to harness the mechanisms at play in the human mind that trigger the desire to buy, you could flip your sales call into a buying call. Instead of selling your product, they would get curious to BUY it – that changes everything. You don’t chase them, they chase you. And the social status hierarchy flips over.

  • “Excellent Course as usual ! Really happy to attend this course – Thank you” – Wojciech

Value proposition

This course, THE BUYING CODE is dedicated to the question how to do that. It taps into what Netflix series uses to keep you hooked. It is deeply rooted in brain research AND it is already used by tech giants like APPLE to create anticipation ahead of the launch of the IPHONE, but most of all: it can work for you, you don’t need to be apple to make use of science in deal-making.

Startups who implemented THE BUYING CODE have seen their revenues increase up to 142% within 45 days. More important than the numbers is however the transformation that takes place within you. All you have to do is sit back and watch these videos. Noobs become pros not because they changed anything about themselves but because they understood the code and work it to their advantage.

  • “From 17th January to 20th January I had sold five packages. Those are three working days. Last year, this time, I sold five packages in a two months. It’s true that I am improving myself by the time, but I also think that this is an incredibly great result made after Stefan’s lessons. Thank you so much for creating this course.” Sonja S

About myself

My name is Stefan, I have been studying and applying sales and persuasion for the last 14 years with a focus on software and analytics solutions, been working with companies in the energy sector, in lobbying and analytics.

As a company owner myself I was blown away when I stumbled across an article by harvard professor Gardiner Morse a few years ago. And I realized how latest brain research could be applied in business just as the potential for pick-up art had been discovered in social science a decade earlier.

Last year, I left my 6-figure job at an energy firm to teach exactly how to do that.

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Snapshot:


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Rather than using hard-charging influence skills and sales lingo that chases people away, tap into modern brain research to understand what people really want – they love to buy products. This course explores the psychological triggers and how to use them to make your product, idea or service a success on the market.

The Buying Code consists of 10 modules that take you by the hand every step of the way, so you can copy-paste the system for your own products, services and ideas

After taking this course, you will be able to

– Understand the psychology behind any buying decision (SECTION 1)

– Using storytelling for lead generation (SECTION 2)

– Employ body language & tonality in support of your message (SECTION 3)

Introduce yourself like an expert, leveraging high status (SECTION 4)

Pitch your product without being salesy and needy (SECTION 5)

– Adapt your pitch to cater to different personality types (SECTION 6)

– Master the inner game of persuasion and influence (SECTION 7)

– End the pitch in with high status, getting them to chase you (SECTION 8)

– Handle any objection (SECTION 9)

– Cement the system and implement it in your life (SECTION 10)

  • “The course is very intuitive and loaded with knowledge. It is great to see that you implement examples that people can relate to.” – Tony Knight

That’s exactly what you get. Not more, not less. Anyways, I don’t know if I´m smart or just lucky but since the pandemia my business has exploded, and that really cuts into my available time. But offering a course and supporting my students with questions, trainings etc. means there is a limit of students I can work with.

In other words, I am choosy who I work with. I don’t want to work with anyone who starts this course and never follows through. I don’t want to have to kick out of the island later on but I will if I have to. So I need you to make a decision. “Is this the right course for me?” Go through the preview videos and decide. Its your decision but if you decide it is, I need you to follow through with this course.

English
language

Content

Level 1: The Buying Code

Introduction
3 steps sales system
Show-up, throw-up way
One question
Biggest mistakes not to make in sales

Level 2: Prospecting

The rules of prospecting
E-mail storytelling
Introduction buyer archetypes
3 buyer archetypes
Buyer archetypes quizz
Mistakes during prospecting
Handling the gatekeeper
Making cold into warm calls
Leaving effective voice mail
Prospecting Quizz

Level 3: Tonality & body language

Reading body language
Definition of body language
Expert gestures
Gesture cluster
It’s showtime
High status body language
Body language for sales: basics
Body language for sales: advanced techniques
Business etiquette: the handshake
Building rapport via body language
5 advanced rapport tools
Toxic body language
Portraying openness and honesty
Quizz: openness and honesty
Negative body language
Summary body language in sales
Training your voice: basics
Training your voice: exercises
The 10 tonalities of persuasion
Tonality quiz

Level 4: Introduction & Eligibility test

Mistakes during the greeting
Introduction overview
Introduction to the call
Introducing yourself
Introduction example
Be a geek
Eligibility example
Eligibility overview
Eligibility – worst questions
Why to ask questions
Eligibility – great questions
Thought experiment
Eligibility – one vs. two call system
Eligibility pro tip

Level 5: The Pitch

Bad example
Expert example 1
Expert example 2
Expert example 3
The pitch – big picture
Overcoming neediness
The box
The structure of the pitch
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
Hot cognition examples
Mini-pitch: walk-out
Pitch: walk-out
Closing the mini-pitch

Level 6: DISC personality types

DISC overview
Understand the model
Quick example
Understand yourself
Workbook & slides
Examples
D-Style deepdive
I-Style deepdive
S-Style deepdive
C-Style deepdive
Test yourself
More examples
Catering to their needs
Better communication
DISC quizz

Level 7: Confidence and the inner game of persuasion

State management
Olfactory anchoring
Breaking limiting beliefs
Three techniques to overcome fears
Effective goal setting
Vision for the future
Standards
Confidence and attitude – what can you do to increase it?
Attitude basics
Attitude – daily habits
Attitude – boosting yourself before the call
The final pillar – autosuggestion

Level 8: The close or walk-away

The Wolf of Wall Street looping technique – basics
First loop – basic building block
Second loop – where the magic (usually) happens
Third loop – the holy grail
Looping summary – putting it all together
Introduction to closing – the mindset of a life worth living & 5 rules
How to ask for the order – basic closes
Looping Quizz

Level 9: objection handling

Bad sales advice
5 approaches to overcome any objection
Objection Quizz
Introduction to handling objections
Deflection – the single most powerful way to overcome objections
Storytelling technique
Building your own strategy – part 1
Building your own strategy – part 2
Handling the objection: “I need to think about it”
Early objections – introduction
Early objections – specific answers: not interested
Early objections – specific answers: send over information
Early objections – specific answers: others
Handling the objection: “call back”
Handling the objection: “I need to speak to so and so”
Third party assisting the sale
Handling budget objections
Handling competition objections
Pro tip: handle the objection before it comes up
Handling insecurity: basics
Handling insecurities: specific techniques
How to handle insecurities?

Level 10: cementing knowledge

3 steps sales system
Handling the gatekeeper
The ten tonalities
Introducing yourself – example
The structure of the pitch
DISC overview
Breaking limiting beliefs
Looping summary – putting it all together
5 approaches to overcome any objection
Final video message