How to sell your professional skills – prospecting for clients
What you will learn
Describe the scope and purpose of sales prospecting for professional services
Understand the five rules of selling professional services
Develop a branding statement for themselves and their organisation
Define the criteria for the clients they wish to target
Appreciate the importance of client pain points and how to identify them
Prepare materials for prospecting
Create a cold calling script for prospecting
Write a cold email or LinkedIn message to prospects including a strong subject line
Understand the sorts of questions they can use to stimulate client engagement in a discussion
Move prospects onto the next stage of the selling process
Description
Welcome to Selling Skills for Professionals: Part 1 Prospecting.
If you are an accountant, a lawyer, a consulting engineer, a surveyor, an actuary, a management consultant, an events organiser, an HR professional or any other form of professional businessperson, and you need to identify and develop new clients, then this course is for you
This is part 1 of a two-part course on selling skills for professionals. In Part 1, I cover prospecting, that is identifying potential future clients and making the initial approach. In Part 2 of Selling Skills for Professionals I cover the sales process once you have a make contact with a potential client.
Selling Skills for Professionals covers high involvement purchases where the commitment is a significant one for the purchaser. This covers relatively expensive business investments, but also purchase agreements which the purchaser feels will have a significant impact on their business – for example engaging an accountant or a lawyer, or a management consultant, and so on.
With a high involvement purchase, the client typically will consider a range of alternatives; will review a variety of information sources; and will evaluate product and service attributes in detail. This means that there is a relatively high barrier to surmount to get the potential client’s attention. A solid approach to prospecting and a well-structured sales process can increase that conversion rate and enhance your success in securing clients who will remain with you for the long term. That is the purpose of this course.
I hope you enjoy the course.
Content