Mastering SaaS Product Strategy: From Vision to Execution
What you will learn
Understand the role and responsibilities of a Product Manager in a SaaS environment.
Gain insight into the daily activities of a Product Manager and the dynamics of a product team.
Learn the product development process from ideation to launch.
Introduction to product strategy and how to develop a compelling product strategy for SaaS applications.
Learn to outline problems, identify user personas, and understand customer needs through user interviews.
Create product vision statements and vision boards specific to SaaS apps.
Apply frameworks like the Product Strategy Stack with a case study on HubSpot.
Understand and map out customer empathy maps and user journey maps for better product design.
Grasp the concept of Jobs-to-be-Done to focus on customer needs.
Estimate market size and define product goals using the OKR framework.
Learn to distinguish your product with unique differentiators and success metrics.
Apply the AARRR Pirate Metric Framework and identify North Star Metrics for a SaaS app.
Breakdown features and create a feature list for SaaS applications.
Get hands-on with the Scrum methodology through practical exercises on product roadmap planning and sprint retrospectives.
Understand Agile software development principles, Scrum workflows, and how to manage product backlogs in JIRA.
Learn product planning, release management, and how to craft effective user stories and tasks.
Dive into product analytics for decision-making, including user behavior tracking and product metrics.
Master the use of Mixpanel for in-depth product analytics and user cohort analysis.
Gain practical skills in Microsoft Excel specific to product management needs, like pivot tables and chart creation.
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