Data-Driven Marketing Campaign Planning, Metrics, and Reporting
What you will learn
Plan a Digital Marketing Campaign Strategy
Collect, Analyse and Visualize digital marketing data
Learn about professional Digital Marketing Tools
Intro to the future of Digital Marketing using AI tools
Description
- Are you looking to take your digital marketing skills to the next level? Look no further than our Professional Digital Marketing Campaign Strategy course at Udemy!
- Designed for marketing professionals and students alike, this course will teach you the essential skills needed to develop successful marketing campaigns.
- Whether you’re working for a client or your own organization, our course will teach you how to plan and execute effective campaigns that meet business objectives.
- With a focus on data collection and analysis, you’ll learn how to use metrics to optimize your campaigns and achieve the best possible ROI.
- Our course is perfect for those who already have basic experience in online marketing, but want to take their skills to the next level and become true professionals.
- Taught by industry experts with years of experience in digital marketing, you’ll gain valuable insights and knowledge that you can apply in your career or business.
- You’ll learn how to create customer personas, develop content that resonates with your target audience, and use social media and other channels to promote your campaigns.
- We’ll teach you how to measure success through key performance indicators (KPIs) and how to report your findings to stakeholders in a clear and concise manner.
- Our course is also held at a Swiss University for Bachelor in Marketing students, so you can be sure you’re getting top-quality instruction from reputable sources.
- Sign up today and start your journey to becoming a digital marketing strategy professional!
English
language
Content
Introduction + Motivation
Introduction
Why Digital Marketing?
Lecture 3: Why Digital Marketing Now?
Lecture 4: Why Digital Marketing Now? Part 2
Client/Brand Analysis
Client Brand Objectives.
The Consumer Decision Journey Framework
Intro
Key Questions. Collect and Analyze Data
Key Questions. Collect and Analyze Data. Part 1.
Lecture 8: Key Questions. Collect and Analyze Data. Part 2.
The Channel and Content Strategy
The Channel and Content Strategy. Part 1.
Lecture 10: The Channel and Content Strategy. Part 2.
Lecture 11: The Channel and Content Strategy. Part 3.
Lecture 12: The Channel and Content Strategy. Part 4.
Lecture 13: The Channel and Content Strategy. Part 5.
Lecture 14: The Channel and Content Strategy. Part 6.
Lecture 15: The Channel and Content Strategy. Part 7.
Lecture 16: The Channel and Content Strategy. Part 8.
Lecture 17: The Channel and Content Strategy. Part 9.
Lecture 18: The Channel and Content Strategy. Part 10.
Lecture 19: The Channel and Content Strategy. Part 11.
Test and Control Plan
Test and Control Plan.
Final Digital Marketing Plan Presentation
Final Presentation.