• Post category:StudyBullet-17
  • Reading time:6 mins read

Product Marketing: Go To Market Strategy (GTM)
Effective go to market strategy including a go to market calendar and a full strategy for a great product launch

What you will learn

Create a winning and effective go to market strategy

Create a marketing calendar for your go to market strategy

Apply agile marketing and marketing sprints to make your team more efficient

Have a tremendous launch!

Description

Have an amazing launch, and long-term marketing success by creating a winning strategy and being organized with a marketing calendar!

CREATING A WINNING STRATEGY

I’ll help you strategize your launch and long-term marketing in a sophisticated way by using existing marketing patterns which you can apply to just about any business.

In this course, I’ll show you common popular types of businesses, that the most effective marketing strategies they tend to use. That will help to take the guessing out of your situation.

FULLOW A MARKETING CALENDAR

We’ll go over how to create a pre-launch marketing calendar that starts two months before your launch date. We’ll go over what you should put in your marketing calendar every day in order to build up to an amazing launch.


Get Instant Notification of New Courses on our Telegram channel.


A marketing calendar will help you prepare every single one of your marketing strategies to be effective on launch date!

WITHOUT A LAUNCH PLAN AND CALENDAR

Without a great strategy and without doing the work before you launch, you’ll likely experience the “crickets” launch where people launch a product, promote it to their immediate social media audience, do one or two other things for marketing, and see no traffic or sales.

Don’t let that happen to you. Be prepared, organized, plan ahead, and succeed!

Invest in your future! Enroll today!

English
language

Content

Introduction and welcome

Introduction and welcome
Introducing our class project
Main go-to-market benefits: be organized, more efficient, greater launch success

Creating a go to market strategy

Difference between a go to market strategy and a marketing plan
Starting to create the go to market strategy by setting goals
Practical example of choosing go to market launch goals
Go to market – brand purpose
Launch date and brand messaging
Go to market strategies
Creating a go to market budget
Creating a customer avatar

Go to market calendar

Go to market calendar – part 1
Go to market calendar – part 2

Marketing patterns and common strategies for common businesses

Section introduction – how to watch this section
Infographic to help you create a marketing plan
Basic marketing plan for an Ecommerce product
Local business marketing plan example
Agency or services (marketing, web development, design) company marketing plan
Marketing plan for a blog or YouTube or podcast or influencer or coach
Marketing plan for a marketplace, platform, or big website domination
Marketing plan for an innovative new product or website
B2B company marketing plan
Affiliate business marketing plan
Marketing plan company and strategies overview

Launch! And marketing before you launch

Three ways to launch your business or product
Relaunching strategy
A/B testing secretly
When to not have a go to market strategy, or when to have a small one
Should you be secretive or open about your upcoming launch?

Conclusion

Thank you for taking this course! Parting words.