• Post category:StudyBullet-17
  • Reading time:11 mins read

Product Management Crash Course for Developers
Advance your career beyond just execution regardless of what language you use (Python, Javascript, Java, or any other)

What you will learn

How to work with product managers and other key decision-makers in your team and sell them on your ideas

How to work with product users and build up user empathy

What is the role of a Product Manager within the product management process?

What is the product management process and what steps it includes?

How to understand product strategic initiatives, including product strategy, product roadmaps, product roadmap and product goals

How to discover and validate a problem or product opportunity

Who are product stakeholders and their role in product management

Solution ideation process

How to build up solution experiments (prototypes) and get feedback from users and stakeholders

Whatโ€™s the difference between product release and launch and how to launch a product to market

Description

Regardless of what programming language you use – Python, JavaScript, Java – you name it – you are playing a vital part in deciding how things get built. You are the ultimate decision-maker when it comes to tech stack and implementation details.

BUT

Have you ever been in a situation when you were asked to build a feature without context on WHY it is needed?

Or, have you ever struggled to convince your product manager to plan that code refactoring but failed as it does not affect customers in an obvious way?

Do you want to work on cutting-edge technologies and innovations but feel stuck with the execution work and donโ€™t have any exposure to the strategic product initiatives and roadmap?

Or maybe you are de-facto playing a PM role in a tech startup that does not have a product team yet, even in the formal software engineer role, and want to get to know how the product management process really works?

Finally, perhaps you are thinking about whether transitioning to a product manager role can be the next career challenge for you.

Sounds familiar?

Hi, I’m Anna – Founder and Head of Product at Futureversity – an Edutech platform helping people advance their product management skills.

Before starting FutureVersity, I was a Product Director of a series B AI startup based in Singapore, where I relocated six years back to do an MBA program.

In my role, I built the product function from scratch and launched an alpha version of the no-code platform as a service for non-tech people to create AI applications with minimum effort and cost.

I’m also a Product Management mentor who helped over 20,000 (and counting!) students and mentees to move to Product Management from various backgrounds, including Software Engineering.


Get Instant Notification of New Courses on our Telegram channel.


Iโ€™m inviting you to join me at my Product Management Crash Course for Developers.

Yes, the course is not a โ€œmust-haveโ€ for developers and software engineers, but it will give you an edge at work and empower you with the new skills critical to your growth in product-led tech organizations.

You will learn:

Why and How the product strategic decisions are made,

Get to know how to communicate better with the key decision makers in your organization, and

How to โ€œsellโ€ them on technical innovations.

And the best part is that learning and practicing product management is a fun thing to do!

The Crash Course includes:

  • 5.5 hours of HD videos on product management with real-life up-to-date examples.
  • 50+ methods, tools, and frameworks used in product management in 2023.
  • A step-by-step “homework” for working on your own challenge (optional).
  • Quizzes to check your learning progress.
  • 100+ downloadable PDFs with lecture summaries and additional resources you can refer to so that you can quickly refresh the course content and further expand your knowledge.
  • Learners community where you can connect with me and the other students of the course to ask questions, give and receive support, and get an extra hit of accountability.
  • New course lessons and updates. As building a good product is all about continuous improvements, I will be adding new materials and resources to the course – to reflect your feedback, my new experience, and industry trends.

And yes, If you don’t like the course, you can get a refund within 30 days, of course! So just try it.

Upon explicit request, I’ll provide you with a signed certificate of completion from FutureVersity – an educational company I’m running to help people learn and practice product management (this is in addition to Udemy’s certificate).

You’ll find more details on how to get your certificate in the course.

English
language

Content

Introduction

Meet the instructor
How to get in touch – Learners community
Course resources – all in one PDF
Product Management Process: Overview
Who is a Product Manager
Choose your course challenge
Download the course Workbook
Homework 1: Choose your course project

Setting up Product strategic directions

Intro to section 2
Introduction to Product Vision and Product Strategy
What is a Strategic Product Roadmap
Product goals. OKRs framework
Aligning on the work ahead. Impact mapping framework.
Product strategic directions

Problem Discovery and Validation

Intro to section 3
Finding the right problem to solve
How to size up a market for your opportunity
Understanding the competitive landscape
Problem discovery
Homework 2: Understanding the competitive landscape
User research: Overview
User research Step 1: Defining goals, objectives, hypothesis (part 1)
User research Step 1: Defining goals, objectives, hypothesis (part 2)
User research Step 2: 10 research methods
User research Step 2: How to choose a research method
Follow along: Selecting a research method
Homework 3: Planning User Research project
User research Step 3: Selecting a target audience (part 1)
User research Step 3: Selecting a target audience (part 2)
User research: User persona
Homework 4: Build up a Customer persona
User research Step 4: Recruiting research participants
User research Step 4: Creating an interview screener
User research process Step 4: Inviting participants
User research: Discussion guide
Homework 5: Planning your user interviews
User research Step 5: Collecting insights
User research Step 6: Analyzing findings. What is a validated hypothesis?
Formulating a problem statement
Homework 6: Itโ€™s time to meet your users
User research Step 7: Documenting findings
Follow-along: Analyzing problem discovery findings (part 1)
Follow-along: Analyzing problem discovery findings (part 2)
Follow-along: Documenting problem discovery findings with Impact Map (part 1)
Follow-along: Documenting problem discovery findings with Impact Map (part 2)
User research process
Homework 7: Document Problem Discovery findings with an Impact Map

Solution Discovery

Intro to section 4
Solution ideation techniques
Follow-along: Creating How Might We questions
Follow-along: Documenting solution discovery findings with Impact Map
Solution prioritization techniques: Overview
Solution prioritization techniques: RICE
Solution ideation and prioritization
Follow-along: Prioritizing solution with RICE
Homework 8: Solution ideation & prioritization
Defining solution assumptions
Follow-along: Finding solution assumptions
Finding solutions riskiest assumptions
Prototyping techniques: Overview
Planning Minimum Viable Experiment: Solution hypotheses
Planning Minimum Viable Experiment: Tests to run and Success Metrics
Follow-along: Creating Minimum Viable Experiments
Homework 9: Planning your Minimum Viable Experiments

Solution Validation

Intro to section 5
Usability testing: Definition, goals, types
Usability testing: How to prepare and run the test
Usability testing: How many users do you need and how to find them
Testing solution desirability
Getting solution feedback from internal teams
Solution validation

Launching a product to the market

Intro to section 6
Launching a product: Overview
Launching a product: Pre-launch tasks (part 1)
Launching a product: Pre-launch tasks (part 2)
Launching a product: Execution and post-launch activities
Launching a product to market
Homework 10: Planning your product launch
Get your Certificate!