Professional Diploma in Copywriting and Business Writing

Welcome to course: Postgraduate Diploma: Copywriting & Content Writing Expert

You will know about: what is copywriting, its prospects, selling texts formulas, how to write SEO-texts, how to write texts for social media, SMS mailing, email mailing, how to write texts for landing pages, how to affect on reader and their emotions, how to write emotional texts, structure of commercial offers and technical tasks, how to look for a job and lifehacks for applying for a job.

Course provided by: The Retail Banking School, Lisbon, global banking, fintech and business school.

Course Instructor: Zhansaya Berdikulova,

Copywriter

Projects:

● Invictus Fitness Club chain

● The first advertising agency

● Cardiocenter “Cardio”

● Educational Center

● Educational and charitable project “Garyshker”

Bachelor of Economics and Business of University of International Business

Master of Economic Sciences of M.Auezov South Kazakhstan University

After finishing a course you will get: key knowledge about the work of a copywriter, text formats, how to write them and where to use them; selling texts and their formulas; rules for writing sms and email mailing; rules and structure of writing seo texts; rules for writing a commercial offer; text styles, where and how to look for work

Course Plan:

1. About profession, text styles and formats

2. Emotions in texts

3. Texts for social media and landing page, SEO text

4. Selling texts

5. Commercial offer

6. Technical specification, where and how to look for a job

Course Full Description and Welcome Letter:

Hello!

Welcome to the сopywriting course

In this course, we will learn the key and most important knowledge and skills for a copywriter. The course is compiled based on my experience and the requirements of different companies.

I want to draw your attention to the fact that each lesson has its own homework, you can share it in the comments or send me an email ([email protected] ). By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio.

After completing this course, you can safely get a job without being afraid of not knowing something.

A little about me

My name is Zhansaya, but for you I’m just Saya

I’ve been writing since I was a teenager. At first it was longreads for my Instagram, then I decided to monetize my skills and got a job as a copywriter in an educational center. Then I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.

I really love this profession: it gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.

I wish you new knowledge and hope that the course will be useful and effective for you!