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  • Reading time:6 mins read




What you will learn

 

How to Structure your Business i.e. Teams or Solo?

 

Equipment necessary without breaking the bank

 

How to setup a portable studio on location

 

How to find your Target market (Organizations that Need a Membership Photo Directory)

 

Strategies for Marketing to Churches, Clubs, Retirement Communities, other Religious communities.

 

Planning & Coordinating with your Accounts for a successful Directory program

 

Scheduling Process for Photo Sessions

 

How to setup your studio and viewing/sales area at the location

 

How to present and sell portraits to the member families, couples and singles without sales pressure

 

How to process and ship portrait orders to the member’s homes

 

How to design and layout the directory

 


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How and where to print the final directories

 

How to ship directories

 

How to create a simple online or mobile directory

 

How to keep lifelong customers and build email lists from your member photo sessions

Description

Finding studio space in a good location is key. But it is very expensive in most locations. This course teaches a different concept, where we take the studio to organizations. Primarily membership organizations, like churches, synagogues, exclusive communities, and clubs. Also, School family fundraisers. Membership organizations are made up of family units, couples, and singles. you can pose 20 or more per day or night. Lots of space, high ceilings, good parking, excellent location, and rent-free. I will teach you how to monetize your shoots at their location and make multiple sales each day. How do we do this? I’ll show you step by step. This is not theory. I have done this for many years with the company I founded with great success. It was a great boost to my income using this business niche.  This is really a Portrait Photography business.  The directory portion of the business is our way of giving back to the organization for allowing us to use their space and photograph their member families. 

We will cover how to pick your target market.  You will learn how to market and book accounts without sales pressure.  You will learn how to set up your portable studio at the location and set up your selling area.  You will learn how to keep your costs low and your profits high. 

 

English
language

Content

Introduction

Introduction
What you will learn from this Course

Marketing

Target Market
Target Market II
Marketing & Booking Accounts

The Process

The Process for the Organization
Scheduling Appointments for Sittings
Setup Day
Setup Day Part II
Portrait Sales Presentation

Production Process

How to Process Portrait Orders
Creating the Pictorial Directory
Printing the Pictorial Directories
Simple Online Directories

Bonus Items

How to Build Your Email List & Keep Your Customers for Life
Email Marketing to Book Photo Directory Accounts