• Post category:StudyBullet-16
  • Reading time:6 mins read

Grow your Website Sales using Mailchimp Automations, Email Design, Audiences, Campaigns on Shopify & WooCommerce

What you will learn

Set up and authenticate your own branded email sending domain

Maximising email deliverability and avoiding Spam folder

Create popular email automations to drive repeat purchases

Email writing and design best practice

Key email metrics and reporting

Email segmenting and tagging

Creating and organising your MailChimp audience

Using third party integrations including Shopify


Send email marketing campaigns using MailChimp – the world’s leading email marketing platform and a great opportunity for entrepreneurs.

Use MailChimp to promote your business and boost your income. You don’t need any prior knowledge of email marketing or technical skills – if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

  • Maximising email deliverability
  • Use and authenticate your own domain for email marketing
  • Implement popular email automation
  • Email content and design best practice
  • Reporting and metrics
  • Third-party integrations including Shopify

Each section has a written course summary, and once purchased, this course is available to students forever.

Get Instant Notification of New Courses on our Telegram channel.

Course content and overview

This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:

  • Collect emails and build your list
  • Segment your listing using tags
  • Create email marketing campaigns using MailChimp
  • Create emails which drive traffic and convert
  • Integrate your MailChimp with Shopify
  • Use analytics to understand your performance

This course distils the instructor’s enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.




Introduction to the course
Why Email Marketing
Benefits of email marketing

Email Deliverability

Email Deliverability
Email Delivery Best Practices
MailChimp Email Domain Authentication
Email Deliverability quiz

Integrating Mailchimp with your website

MailChimp <> WordPress integration
MailChimp <> Shopify integration

Building & organising your email list

Collecting Emails
Audiences in Mailchimp
Audience Dashboard and Settings
Audience Inbox
MailChimp embedded forms
Pop up forms
Landing Pages
Organising your Mailchimp Audience with Segments, Tags & Groups

Creating Email Campaigns

Email Campaign Best Practices
Email Copy Best Practice
Email Design Best Practice
Creating a Campaign in MailChimp
MailChimp Campaign manager
Email best practice quiz

Email Journeys

Introduction to Email Journeys (a.k.a. Automations)
Creating MailChimp Email Journeys

Monitoring Email Marketing Performance

Email Marketing Metrics
Email Dashboard
Audience Analytics
Email Reports
Custom Reports
Email metrics test

Finishing up

MailChimp Final test