A mini course that helps you become self aware to the opportunity of automation and your business.

What you will learn

Dispel most common myths about using automation in your business

Help you avoid the most common mistakes that businesses make when implementing

Show you how to measure your ROI after investing in Automation

Understand how Automation actually works, both theoretically and practically

Description

Discover the potential of automation in your business. This course is designed to introduce learners to the fundamental concepts of automation and its role in enhancing business outcomes.

Through bite-sized lessons and practical examples, participants will gain insights into the world of automation and how it can be applied to optimize sales and marketing efforts. With a focus on self-awareness, learners will explore how automation can help streamline tasks, save time, and improve overall efficiency.

Led by the Keap Academy team, this mini course will demystify automation, highlighting its application in lead generation, customer follow-up, and content delivery. Participants will learn to identify opportunities for automation within their own processes, arming themselves with the knowledge to make informed decisions about which tasks to automate.


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The lessons will ensure that learners understand the importance of maintaining a human touch in customer interactions. By the course’s end, participants will have cultivated a greater sense of automation’s potential benefits and limitations.

This mini course is perfect for busy professionals seeking an introduction to automation’s possibilities. Join us to gain a newfound understanding of how automation can amplify your sales and marketing strategies, and learn how to take the first steps toward implementation. Enroll now

English
language

Content

Introduction

What Is It?
Myths and Misconceptions
Common Mistakes

How it works

How does it work?
Getting Started
Marketing Automation for Beginners

Examples

Example: Automated Lead Nurture
Example: Lead Capture and Fulfillment

Strategy

How do you measure the ROI of Marketing Automation
The problem with ‘Marketing Automation’
How I think about Marketing Automation
Key Marketing Automation Metrics (what do I track?) Part 1
Key Marketing Automation Metrics (what do I track?) Part 2