Analysis of the most common and some not so common key performance indicators (KPIs), their purpose and how to measure
What you will learn
Understand and segment the social funnel into key customer journey stages
Analyse the most important social media metrics for marketers
Learn what each matrix measures and how to measure it
Understan the value of measuring the right matric for your industry and campaign
Description
Any good marketeer needs to know how to measure the performance of any marketing activity he undertakes, and that does not mean that he needs to be limited to just one.
You may need to measure the success of your activity with multiple results.
Setting up and measuring social media matrices that matters, will prove your effort has had a positive, bottom-line impact on the business.
The right data will assure executives that their investment in social is paying off. It’ll also help you continue to make smarter, more data-driven decisions moving forward.
For the purposes of this course and to make it a bit simpler to understand, we will segment the funnel into four key customer journey stages:
· Awareness: these metrics illuminate your current and potential audience.
· Engagement: these metrics show how audiences are interacting with your content.
· Conversion: these metrics demonstrate the effectiveness of your social engagement.
· Consumer: these metrics reflect how active customers think and feel about your brand.
Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing.
We will go over each customer journey and analyses the KPI we can monitor and measure and how we can measure them
Content