Viral Marketing for Growth Hacking! Proven Viral Marketing Secrets from a Growth Hacking Guru & MBA | Viral Growth Now!
☑ Growth Hacking
☑ Growth Marketing
☑ Growth Hacking Strategy
☑ Marketing
☑ Marketing Strategy
Do you want to grow extremely quickly without a lot of money? Do you wish your marketing investments produced exponential growth instead of petty marginal gains? Do you feel there are better ways to grow than just copying competitors? Are you looking for HUGE wins and EXPLOSIVE growth hacking? This the course for you: the definitive guide to growth hacking!
This course is for truly ambitious entrepreneurs, marketers, and product managers who want to drive real IMPACT. This is NOT for people who want to hide in the corner of the office just to collect a paycheck. This is NOT for people looking for predictable marketing methods that everyone else is using. This course is for the bold movers and shakers on Udemy–the truth growth hacking aspirants.
This is not your typical growth marketing course focused on tiny optimization techniques. This isn’t just about easy-to-measure tweaks and A/B testing. This is about serious growth hacking that’s a combination of creativity, fundamental principles, strategy, data, and bold decisions.
Learn the growth hacking secrets of a veteran Silicon Valley marketer with a top-tier U.S. MBA and Fortune 100 marketing experience.
Some of the key things you’ll walk away with:
- How to get tons of users and paying customers quickly without spending a lot of cash, using growth hacking principles
- Specific growth hacking methods that worked for me in doubling monthly recurring revenue in just a few months, acquiring users for cents (not dollars), and how I got 30,000,000 views for FREE
- Links to over 50 successful growth hacking case studies
- How to exploit opportunities that your competitors are ignoring
- The high-level principles to evaluate and apply to all growth hacks
Key growth hacking topics:
- Easy hacks for customer acquisition, user acquisition, and lead generation
- Fundamentals of growth hacking
- Word of mouth marketing
- How to seed network effects & 2-sided markets
- Product led growth
- Marketing psychology
- High-level growth strategy
My hands-on marketing experience includes:
- Startups of all sizes ranging from bootstrapped to Series-D
- A Google venture-backed startup
- A Google accelerator startup
- Sony PlayStation
Let’s get hacking!
English
Language
Growth Hacking Introduction & Key Concepts
The 3 Principles of Growth Hacking
Supply & Demand Growth Hacking
Economies of Scale or Leverage
Marketing Psychology
Growth Hacking Mistakes
Look for Big Opportunities, Not just Problems
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry’s, etc.)!
Easy Approaches to Acquisition & Lead Generation
Pay People to Talk to Sales
Lead Generation Is Easy
Enter Low Supply Channels
Market Your Offer Instead of Your Product
Word of Mouth
Introduction & the 3 Types of Word of Mouth
3 Types of WOM
3 Drivers of Word of Mouth
Major Word of Mouth Drivers
Tips to Generate Word of Mouth
Word of Mouth Worksheet
Canva Word of Mouth Case Study
Viral Content
STEPPS viral framework
Viral World of Mouth in the Book Industry
Beard Bib Example – Virality
Key Influencers
Key Influencers – Part 1
Key Influencers – Part 2
Finding Influencers with Sparktoro
Approaching Influencers
Network Effects & 2-Sided Markets
Seeding Marks with Network Effects
Seeding 2-Sided Markets
2-sided markets
Airbnb Case Study
Partnerships
Latch onto large companies – part 1
Latch onto large companies – part 2
App Store and Marketplace Optimization (ASO/SEO)
Keyword Research
Listing Optimization
Product Led Growth
The key to product led growth is a wider top-of-funnel
What can we learn about product-led growth from free-to-play games?
Gamification: the Frontier of Product-Led Growth
Habit-forming products
Product led habit formation
Do not require a work email!
What does product-led really mean?
The end user is king
Usage-based trials
Product Led Growth with RocketReach: The Usage Experience
Email nurturing after signing up for a free account – part 1
Email nurturing after signing up for a free account – part 2
Sample nurture emails and tips
Initial sign up process
Product led conversion benchmarks
Growth and Its Sources
Growth can be bad for business [Strategy]
Defining growth & its 3 sources [Accounting]
When is growth necessary? [Corporate Development]
Where does growth come from? [Business/Corporate Development]
Sources of Growth [Marketing]
The 2 places to look for growth opportunities – part 1 [Strategy]
The 2 places to look for growth opportunities – part 2 [Strategy]
Growth happens in small pockets
How to Grow
Growth through Price Increases
Growth through Customer Acquisition
Getting customers – strategy part 1
Getting customers – strategy part 2
Growth relies on clear financial goals
Measure demand for your product before you create it
Growth Hacking a Product Launch
The Early Stages of Growth
Riding a wave is easier than making one
What if you’re first to market?
How marketing budgeting drives growth
Marketing Psychology
One Simple Trick
How to change people’s minds
1 simple way to change people’s minds
Changing people’s minds – example
Likeability
Incrementalism
Addressing objections 1
Addressing objections 1
Don’t ask for annoying information upfront
Persuasion
Persuasion in app example
Reciprocity
Cold Email
Scarcity in ecommerce
Visibility
Toilet paper
Familiarity, Likeability, and Influence
Closure
Case Study – Cheers
Case Study – Agoda
Telling investors what they want to hear
Radical simplification 1
Radical simplification 2