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Learn how to increase your online marketing performance with analytical tools to effectively promote your business!

What you will learn

Make decisions based on data

Work with Google Analytics

Link your Google Analytics and Google Ads accounts

Customize goals and events

Understand reach, conversion, and transactional analytics metrics

Work with e-commerce modules

Set up data transfers for advertising costs

Create and understand automatic custom reports

Configure custom alerts

Customize segments

Customize filters

Set up calculated indicators



Web analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.

What will you learn in this course?

  • After completing this course, you will learn how to work with and get the most out of your web analytics data.
  • Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.
  • Learn how to use analytical marketing data to increase your business’s profits.

What do we offer in our course?

  • Structured lessons with practical exercises
  • A web analytics checklist
  • A free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales”. In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

Why should you choose this course?

Why should you choose us over other online web analytics courses?

You will have the opportunity to learn about Google Analytics from the top internet marketing professionals.

  • We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.
  • I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.
  • During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.
  • More than 9,000 internet marketers have enrolled in our online courses, all of whom have successfully passed the Google Analytics and Google Ads certifications.
  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
  • Upon completion of the course, you will receive a Google Analytics certification from Udemy.

What else do you get?

  • Lifetime access to the course and its updates
  • A certificate from Udemy upon completion of the course

Should you be worried?

Sign up now! Every second you wait can cost you leads and applications!

This course comes with a 30-day money-back guarantee!

Want to start learning about Google Analytics? Click the “take this course” button to begin developing your project today!




What is web analytics?


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Web analytics checklist

What do we count? Performance indicators

Key Performance Indicators (KPI). Attraction and Interactivity

Key Performance Indicators (KPI). Conversion metrics

How to set up Google Analytics and Google Tag Manager

Web analytic systems and Google Analytics Tools

Google Tag Manager

How to Tag Links?

How to link accounts?

How to set up goals and events

Site search

How to set up analytics for ecommerce. Metrics

Ecommerce module

Call tracking

Understanding sequences

Setting up analytics

Calculated metrics

How to set up automatic custom reports and notifications

How to set up automatic custom reports

Performance analysis and custom notifications

How to create custom segments?

How to set up Filters

CRM system and transactional analytics

Final checklist for analytics setup

Lesson overview

How to Get Your Certificate?