Learn how to run profitable Google Ads campaigns from a pro who has managed millions in ad spend

What you will learn

Create and manage profitable Google AdWords campaigns


NOTE: This course was recorded a few years ago and does not cover some of the latest Google Ads changes or interface redesigns. Many of the principles in this course are still very applicable, but you won’t be able to follow the step-by-step portion of this course because the new interface looks very different.

Learn how to create and manage profitable Google Ads campaigns to get new customers and grow your small businessโ€™s bottom line.

You will follow step-by-step guides to build your Google Ads account and learn advanced tips from an agency pro who has managed millions of dollars in ad spend.

Use Google Ads to Grow Your Small Business and Make a Lot of Money

  • Pick the right keywords
  • Write ads that converts visitors into customers
  • Get your ads higher and bigger than your competitorsโ€™
  • Use web and call tracking to know exactly how much money Google Ads is making you
  • Send people to the right pages on your website to increase your conversion rate
  • Learn from a director at a top-rated Google Partner ad agency

Google Ads Can Be a Money Pit or a Profit-Generating Machine. Let’s Build a Machine.

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Use Google Ads to get people to your website who are searching for the products or services that you sell, at the exact moment that they are searching. Leads don’t get hotter than that! You can show ads to people searching Google anywhere in the United States, (hey, the whole world!) or in a single zip code.

John Horn is the director at an advertising agency that Google ranks in the top 1% of Premier Google Partners worldwide for performance and customer care. He manages millions of dollars of ad spend for companies ranging from billion-dollar behemoths to tiny local businesses. If you want to use Google Ads to make money, this course is right for you.

This Course is NOT for:

  • People training for Google Ads exams
  • Large companies planning to spend $10,000s on Google Ads

This Course IS for:

  • Small and medium businesses who want to make money using Google Ads


How Google AdWords Works

Quick Overview of What You’re About to Learn
Google AdWords Updates
How Google AdWords Works

Create Your Winning Strategy

Identify Your Target Audience
Use Landing Pages That Will Turn Visitors into Customers
Technical Stuff to Make Your Website Policy Compliant
Decide Which Campaign Types to Use

Create Your Google AdWords Account

How to Create Your Google AdWords Account
Tour of Your New AdWords Account

Overwhelmed By AdWords?

Overwhelmed By AdWords?

Build A Search Campaign

Find the Right Keywords Using Google’s Keyword Planner Part 1
Find the Right Keywords Using Google’s Keyword Planner Part 2
Build Campaigns and Ad Groups Part 1
Build Campaigns and Ad Groups Part 2
Use Negative Keywords to Save $1,000s
Write Ads that Will Drive Sales Part 1
Write Ads that Will Drive Sales Part 2
Ad Extensions: Sitelinks extensions
Ad Extensions: Call extensions
Ad Extensions: Location extensions
Price extensions
Ad Extensions: Review extensions
Ad Extensions: App extensions
Ad Extensions: Callout extensions
Ad Extensions: Structured snippet extensions
Ad Extensions: Automated extensions

Build A Call-Only Campaign

Build A Call-Only Campaign

Build A Remarketing Campaign

Build a Remarketing Campaign

Build A Display Campaign

How to Use Display Planner
Build A Display Campaign

Build A Shopping Campaign

Create A Google Merchant Center Account
Build A Shopping Campaign

Build A YouTube Campaign

Build A YouTube Campaign

Track Your Success

Google Tag Manager Makes Your Job a Breeze
Create A Google Analytics Account
Call Tracking
Google AdWords Conversion Tracking
Google AdWords Remarketing

Post Launch: How to Improve Your Campaigns

Understand and Increase Your Quality Score
Understand and Increase Your Ad Rank
Find Out How Much Traffic You’re Missing

Use Google AdWords Editor to Save Hours

How to Use Google AdWords Editor

How to Report on Everything You Need to Know

Search Term Report
Auction Insights Report
See Performance Data (CTR, CPC, etc.)
Segment by Device (Computers, Mobile, Tablets)
How to Segment Your Data
How to Use the Dimensions Reporting Tab
Tour of Google Analytics Reports
Report on Offline Conversions

Advanced Tips to Make Your Campaigns Zing

Use Labels
Use Ad Preview & Diagnosis

Google AdWords Updates

Google AdWords Updates: Details