Event Planning and Management

Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.

The events industry now includes events of all sizes from the Olympics and World Expo down to business breakfast meetings. Many industries, celebrities, charitable organizations, and interest groups hold events in order to market their label, build business relationships, raise money, or celebrate achievement.

The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third-party vendors, and emergency plans. Each event is different in its nature so process of planning and execution of each event differs on basis of the type of event.

If you have volunteered, or been selected, to manage an event, you will want to make sure that it goes ahead to the satisfaction of all and with the minimum amount of difficulty. To get these results will require a considerable degree of planning and managing from you and in turn you will need to get the support of others.

This course is designed to help you to set out to run the event in a comprehensive way, so that you have the minimum amount of crisis management, firefighting and stress!