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Hands-on guide to Email Marketing for beginners. Learn how to boost your sales with effective Email Marketing Strategy!

What you will learn

Understand why businesses need email marketing

Build Customer Database

Understand GDPR regulation and Privacy Policy

Learn different types of emails and how to use them

Segment Database

Learn basic elements of email

Design the first email with SendPulse

Design the first subscription form with SendPulse

Avoid emails going into spam

Measure email marketing performance

Work with Google Postmaster

Tag links with URL Builder and shorten links with Bit. ly

Learn about chatbots and how to work with SendPulse chatbot builder


Email marketing is one of the most effective tools that exist for repeat customer communication. It solves many tasks, such as getting feedback, repeating sales, building loyalty, and delivering content to the consumer.

With SendPulse Academy we prepared for you an Email Marketing course to help you to implement this instrument in your business or digital marketing career.

In this Email Marketing course you will learn:

  • Why do businesses need email marketing
  • How to build Customer Database
  • Why you need to comply with GDPR regulation and Privacy Policy
  • How to use different types of emails
  • How to Segment Database
  • What are the basic elements of an email
  • How to send your first email with SendPulse
  • How to design a subscription form with SendPulse
  • How to avoid emails going into spam
  • How to measure email marketing performance
  • How to work with Google Postmaster
  • How to tag links with URL Builder and shorten links with Bit. ly
  • How to create a chatbot message flow with a SendPulse chatbot builder

What do we offer in our course?

  • Structured lessons with practical exercises
  • A Checklist
  • A Course presentation
  • A free copy of my book β€œCutting-Edge Digital Marketing. How to attract customers and increase online sales”. In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

Why should you choose this course?

Why should you choose us over other online email marketing courses?

Get Instant Notification of New Courses on our Telegram channel.

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You will have the opportunity to learn about Email Marketing from the top internet marketing professionals.

  • We are industry experts! WebPromoExperts Academy and Skillsbooster Academy have over 12 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing Partner.
  • I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.
  • During our career at the digital agency, we have launched over 1,500 successful marketing strategies and marketing campaigns.
  • More than 300 000 internet marketers have enrolled in our online courses both on Udemy and at offline and online WebPromoExperts Academy.
  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
  • Upon completion of the course, you will receive an Email Marketing Certification from Udemy.

What else do you get?

  • lifetime access to the course and its updates
  • a certificate from Udemy upon completion of the course

Enroll now!

You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!

Want to start now? Click the “Buy now” button and learn how to use email marketing to increase sales!



Introduction to Email Marketing

Introduction to Email Marketing
Spam vs Email Marketing
How to Build Your Customer Database? Subscription forms and mailing lists
Personal data protection. GDPR. Privacy Policy
Five reasons why customers should subscribe to your newsletters

Types of emails

Types of Emails. Part 1. Trigger Emails
Types of Emails: Part 2. Welcome, Confirmation, Abandoned Carts, Promo etc.

Database Segmentation


Anatomy of an Email Message

Email Anatomy

Set up your first Email Campaign with SendPulse

SendPulse Interface. Practical lesson on how to set up your first email campaign
How to prevent emails from going to spam?

How to measure email marketing performance

Google Analytics. URL Builder. Bit.ly
Google Postmaster – a tool to analyze email performance
Email Marketing. Complementary Reading
How to Leave a Review for the Course
How to get a Certificate for this Course