• Post category:StudyBullet-17
  • Reading time:5 mins read

Effective Corporate Communications
Learn the basics of communicating as a business.

What you will learn

How to effectively communicate on behalf of a business.

Key elements of internal and external messaging.

Ways to increase the success of your business or brand through corporate communication methods.

Description

In this course, you’ll discover tips that will help you effectively communicate on behalf of a business. Maximizing the effectiveness of your messaging means you’ll consistently reach your target audience. This is the first step in developing a devoted client base and connecting with employees.

You’ll learn insider marketing copy techniques to help increase your sales or get customers and partners to take any desired action. The tone of your delivery is key. We’ll discuss how to ensure you’re delivering the right message to the right people in the best possible manner.

Have you ever had a customer take your message the wrong way? Do you want to be more engaging on social media? Would you like to increase brand awareness or develop a more positive brand sentiment? Are you struggling to connect with your employees? Perhaps you’re just starting out and want to get off to a great start with your communications.


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I will help you get results no matter your goal or your role. You don’t have to be an expert writer to deliver successful communications. After this course, you’ll be equipped with tips, tricks, and strategies that will help you consistently convey your intended message.

Effective communication is a vital aspect of any successful organization. You don’t want to drop the ball in this area. Get authentic, research-proven methods for being a better corporate communicator and see staggering results in the public perception of your business.

English
language

Content

Introduction

Welcome to Effective Corporate Communications
Types of Corporate Communications
Exercise: Which of these are types of corporate communications?
Section Wrap: The Importance of Tone

The Tone of Corporate Communications

Identifying the Most Effective Tone for Your Business
General Tone Best Practices
Specific Tone Best Practices
Exercise: Draft a Response
Section Recap

Internal Corporate Communications

Introduction
Writing Effective Internal Emails
Exercise: Crafting Your Intranet Blog
Section Recap

External Corporate Communications

Best Practices for External Messaging
Mastering Social Media
Utilizing the Press
Building an Engaging Website
Becoming a Marketing Maven
Writing Engaging External Emails
Exercise: What’s Missing?

Next Steps

Everyone is a Corporate Communicator
Where do you go from here?
Course Wrap: How to use what you’ve learned.