• Post category:StudyBullet-15
  • Reading time:7 mins read


Combine incremental growth, creativity for innovation, and see which innovation can lead to market disruption!

What you will learn

Create a disruptive product, and transform your industry

Learn to think creatively and innovate

Manage risk

Balance incremental improvements with potential high-risk moonshot ideas

Learn from case studies of other great and disruptive companies

Description

Wn big by learning to think creatively and disruptively so that product or feature ideas will not only transform your business, but your entire industry of which you’ll end up on top!

BALANCE INCREMENTAL GROWTH, INNOVATION, AND TRUE DISRUPTION

Every company needs incremental growth to steadily improve every day. If you don’t focus on improving what’s currently keeping your business operating, competitors might jump over you.

Of course, you can’t focus on incremental growth alone. You must also focus on being creative, becoming a visionary in your field, and constantly working on innovating in your industry.

Most innovation and experimentation tends to fail, and that’s fine because the one time it will work, it will help you revolutionize your industry, and turn into the industry leader.

WHAT’S NEEDED FOR TRUE DISRUPTION


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It’s not enough to just have a great business idea. You must also work on that idea to bring it to life. In this course, we’ll go over a number of examples of companies where disruption was just as much in the great and innovative business idea as it was the effort of the entrepreneur to bring that idea to life.

DEVELOPING AN EXPERIMENTER’S MINDSET

Doing something new can feel scary and frustrating, but failure means you are just one step closer to success. While you can’t make experimentation your only focus, as long as you manage risks, you’ll be able to keep experimenting, and eventually hit on a big and disruptive idea.

EXPERIMENTER’S MINDSET

  • Embrace failure
  • Look for ideas that challenge convention
  • Ask “how can I make this happen”
  • Don’t be afraid of outrageous ideas
  • Learn to experiment creatively
  • Embrace technological innovations

Invest in your future! Enroll today!

English
language

Content

Introduction and welcome to the course

Introduction and welcome to the course
Definitions: Incremental change vs. innovation vs. disruptive thinking
New technology which opens uses in traditional behaviors (Uber)
Thinking and mindset: AirBnB – most people would say it’s a ridiculous idea
Examples of innovative and disruptive companies from YCombinator
Chasing money vs. passion

The science of business ideas, innovation, and disruption

Neuroscience & Emotional Intelligence of Entrepreneurship, excitement, Dopamine

The innovative process

The process: collect many potential ideas, edit them, get feedback, repeat
What if? Can can I…? Instead of “why it wouldn’t work”

Moonshots

What are moonshots, and how to balance the search for moonshots within a company
Five types of risk

Bringing your ideas to market

Outsourcing or finding technical co-founders

Class projects

Case study of my own innovation in marketing
Project 1 – music
Project 2 – Elearning industry disruption

Food for thought

Food for thought

Creativity

Creativity section introduction
Creativity correlation to expertise, and how to unlock more creativity
Another way of looking at creativity & the path to breakthroughs
The Cathedral Method for enhanced creativity
Brain hack to come up with creative solutions
The opposite or the reverse method to unlock creativity
Brainstorming for creativity

Getting feedback on your business ideas

How to get feedback on business ideas & how to get expert feedback
Paid options to get business idea feedback
Validating business ideas by starting small and testing them in the market

Protecting intellectual property

How to protect business ideas and your company’s intellectual property
How to protect your business by creating a moat around it
For first-time entrepreneurs: More on moats, barriers, being first-to-market

Conclusion

Thank you for being a great student in this course! The end!