• Post category:StudyBullet-15
  • Reading time:7 mins read


Turn customers into brand champions and brand ambassadors for your app, business, or brand

What you will learn

Get users to be brand champions through your own thought leadership

Get users to be brand champions through your advocacy efforts

Get users to be brand champions through various financial rewards

Learn about how to make your content, product, or service more viral

Description

Wouldn’t it be nice if your customers loved your business so much that they would promote it?

Of course, it would! And in this course, we’ll explore just how to align your company or brand to create passionate customers who become brand ambassadors who go out of their way to talk about your business.

PURPOSE AND ADVOCACY

Today, many brands are social online, and embrace a corporate purpose to make the world a better place in their own way. Your company’s purpose can be something meaningful within the subject matter of its brand. It should be something that truly resonates with your customers, and if your purpose aligns with that of your customers, they will share what you have to say online.

FACILITATE THOUGHT-PROVOKING CONVERSATIONS ONLINE


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It’s not enough to just have a purpose. You must share it online. You must also facilitate and lead conversation online. This will give your brand an element of thought leadership and authority, which your users can get inspired by and share.

MANY WAYS TO FINANCIALLY REWARD YOUR USERS TO CHAMPION YOUR BRAND

People respond strongly to financial rewards, and it’s prudent to take full advantage of that. You have a number of options for financially rewarding users who promote your brand. You can let them sell something on your website or make money with you. You can create an affiliate program. Or you can create a customer rewards program in your business that keeps bringing customers back, and sharing the rewards with friends.

There are many more options for getting users to become your brand champions, so:

Invest in your business, and enroll today!

English
language

Content

Introduction and welcome

Introduction and welcome
Reward Prediction Error

Shared purpose

Create and share your brand purpose that inspires, and that customers can love
Thought leadership and advocacy
Collaborate with customers to create case studies

Make things fun socially

Add elements or features that are more fun with a friend

Celebrate small wins and milestones

Celebrate small wins and milestones
Case study: how I delight and surprise my students
Use language to make customers feel valued, and establish a relationship
Encouraging all students to share strategies for delighting customers

Pricing and onboarding

High price with a discount is better than the low price with no discount

Use the product of your competitors

Use the product of your competitors, and add more delightful moments to yours

Create an affiliate program

Create an affiliate program
Let customers make money with you like Udemy, Etsy, YouTube, Meetup, Redbubble
Build a customer rewards program

Virality

Virality section introduction
Introducing virality and the viral coefficient formula
Viral coefficient calculator
Ads having a role in virality
Net promoter score and the quality of your work
How to build virality into your products to have people share your business
Blog post featuring other people

Additional marketing you can use

Four marketing strategies to promote almost anything in a big scalable way

Social media contests

Introduction to running contests
How to post your Facebook contest
Where to get free items to give away in your contests
Really smart ways to announce the winner in a way that gets much more engagement
EXAMPLES of successful social media contests and ongoing promotions

Quality

Quality

Conclusion

Thank you for taking this course – parting words