Creating Blogs That Your Audience Loves To Read

Welcome all of you to the fastest selling course Content Marketing Strategy 2023: That Increase Sells Revenue. If you are reading this description it means that you need this course and I promise you if you enroll in this course then it will be a very good decision of your life.

In the first section of this course, you will get familiar with the content marketing world. After that you will come to know why it is important in today’s market and you can also define what content marketing is all about. You will also learn to create effective content and you will discover the purpose of what content should be able to do for you and your audience. You will discover the importance of how your own professional brand can play in the importance of your company’s content marketing strategy and you will build your own professional brand. After all this you will come to know the importance of your own professional brand and how you can make your own professional brand. In the final lesson, you will be able to discuss the editorial process for content and describe the benefits and importance of having a content calendar.

In the second section of this course, we will introduce you to the 7A Framework. After this you will be able to explain and apply it to your own content. You will also learn to think strategically by creating context which leads to creating content that actually works. You will also learn to practise and discuss why being agile is an essential part of the framework. We will also discuss the idea of being authentic as a professional and within your own organisation. You will also learn to capture your audience’s attention with effective headlines. You will also learn to apply the 1, 2, 3, 4, 5 formula to prompt your audience to take action. You will also learn to examine how to prioritise acceleration and present yourself as a likeable authority to your network. We will also discuss the critical relationship between authority and audience and be able to write with authority and confidence.

In the third section of this course, we will introduce you to craft a content marketing strategy by first examining the journey of your buyer or audience. You will also learn to create your audience/buyer persona and describe the importance of always thinking about their journey. You will also learn to develop empathy and experience maps and examine their purposes in a content marketing strategy. You will also explore and be able to apply two essential elements for creating irresistible content.

In the fourth section of this course, we will introduce you to the various types of strategic content that go into an effective content marketing program. You will also learn to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. You will also learn to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece.

The fifth section of this course will have you examine the role ethics play in successful organisations. You will learn to manage not only your content, but how you should manage yourself as a professional and practise good ethics. You will also learn to establish ethical and professional guidelines for content marketing and be able to build a relationship with your organisation’s legal team to help guide you against plagiarism and copyright laws. You will be introduced to the world of metrics for content marketers and identify and analyse which metrics you should pay special attention to. The final lessons will focus on opportunities for new media and platforms for your content. You will also learn to discuss how to get better audio and video qualities through structuring and scripting multimedia content. You will also identify various kinds of multimedia content.

I want to make a promise to you, if you follow all the things mentioned in this course, then you can become a very good content marketer and this course can be a very good investment for you. And after taking this course, you will not have any regrets, so feel free to enrol into this course. I’m very excited to see you in the course.

Learning Objectives

• Define content marketing and explain why it is important in today’s market.
• Explain what content should be able to do and define the structure for effective content.
• Build your professional brand by building or improving your personal website/portfolio.
• Discuss and describe the editorial process for content and the importance of having a content calendar.
• Apply a mental framework for your content marketing strategy.
• Examine and discuss the various components of the 7A Framework.
• Illustrate and map your customer’s journey.
• Produce an empathy map of your customer.
• Build an experience map.
• Practise two vital content creation skills.
• Recall and define four types of content.
• Practice writing each of the four types of content.
• Modify the four types of content to combine them into one effective content piece.
• Examine what it means to be ethical and establish ethical and professional guidelines for content marketing.
• Employ metrics and analytics to enhance marketing.
• Use upgraded multimedia in content marketing.