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How to craft Cold Email Lead Generation campaigns that turn total STRANGERS into Paying Customers [2021 Guide]

What you will learn

You’ll learn 10 Cold Email Lead generation strategies that convert in 2021

What to write and what NOT to write in a B2B cold email

How to not get your Cold Email to end in the SPAM folder

How to get more B2B leads for your Business via Cold Email Lead Generation strategies that work

Description

Cold email is just like a dart that is thrown in the dark. It might hit or not, but it is important to throw the dart the right way in order to increase the chances of hitting the bulls-eye.

For salespeople and Marketing people who could do cold email the right way,it’s been observed response rates from 15 to 20 percent to be exceptional. Some companies have a 44% response rate to their cold emails.

Open rates can be increased by a whopping 49% with A/B split testing in your campaigns.

Split testing is squaring one email off against the other to see which one gets the best results and use the winner as a new test to create another variation with slight variations.


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You will be surprised at changing one little word can make a huge difference after a split test.

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  • Open rates can be increased by around 22% by including the recipientโ€™s name in the subject line.

  • Realistic targets can be set by using the industry average open rates.

  • Catchy subject lines could increase open rates

  • Improve your targeting.

  • Reply rates can be improved with personalized emails.

  • Split testing can also improve open rates.

  • Increase reply rates by email follow up.

  • Bring only the good stuff to people.

  • Get to the point quickly.

  • Keep it informal.

  • Be confident.

English
language

Content

Introduction to Cold Email Lead Generation

Introduction
10 Cold Email Strategies

10 cold email lead generation strategies

#1: Donโ€™t end in the SPAM folder
#2: Mention A Reason For Your Offer
#3: Create credibility using social proof
#4: Donโ€™t Ask For Anything directly
#5: Get to the point immediately
Make it clear why youโ€™re reaching out
#7: Write like you talk
#8: Experiment with subject lines
#9: Put yourself in their shoes
#10: Create curiosity
A/B Slip testing your Cold Emails