Learn the basics of running a successful training and awareness program.

What you will learn

Defining Security and Awarness

Developing a successful Security and Awarness Program

Protect the organization data and ressources

Help employees to protects their assets against any leakage

Understanding the basic concept of Cybersecurity

Understand the basic concept of Sales and Marketing

Description

Not all training and awareness programs are alike.

Building a robust security awareness program is important, but it can be in vain in your employees don’t buy into what you’re selling and actually change their security behavior.

Go “beyond compliance” to learn about sales and marketing techniques that can take a training and awareness program to the next level: engagement and behavior change.

This course also includes security basics for soft-skilled professionals new to the security field, as well as how to leverage brain chemistry to be more effective.

This learning path is designed for established security practitioners with existing security expertise who are new to the practice of security training and awareness and people with existing marketing and communications experience who are entering the field of security training and awareness.

Any hacker will tell you that the easiest target isn’t a system or a technology; it’s people. In this learning path, you’ll learn how to engage your audience and create “pull” for your training and awareness.


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You’ll learn how to assess the security culture of your organization and map out a plan to improve it.

You’ll learn how align your program to your organization’s goals and get executive support.

You’ll learn how people learn, and how they consume media.

You’ll learn how to create marketing personas and how to get the right message to the right person at the right time, increasing the likelihood of behavioral change.

You’ll also learn about: the awareness maturity model, measuring impact and engagement, integrating existing technology with your training and awareness program, and evaluating human risk.

English
language

Content

Introduction

Course Overview
Who Am I

Training and Awareness Basics Overview

What is Training and Awarness

Security Basics

People, Process, Technology and the NIST Framework
Basic Security Terminology and Concepts
Basic Risk Terminology
Terminology: Law, Regulation, Policy, Standard, Guideline
Attacks and Social Engineering Terminology

Introduction to Security and Awarness

Current State of Training and Awareness and Employee Engagement
Bias, Distraction, Apathy and Fatigue

Sales and Marketing Concepts and Techniques for Training and Awareness

Human Attention Spans, the Hook and Storytelling
Introduction to Marketing, Personas and the Sales Funnel
Tactics, Marketing Automation and Integrated Campaigns

Creative

Branding and Positioning

Program Execution

Designing and Planning a Program
Learning Science, Fogg and Gardner
Right Message, Right Person, Right Time
Launching Phishing and Training, Reporting
Carrot vs Stick, Repeat Offenders