Complete guide applicable to any industry for managers at any level: with downloadable resources & assignments
What you will learn
You will learn the key factors in the development of Marketing Management.
What is Marketing Management and the Scope of Marketing Management, the Processes in Marketing Management and Role of Marketing Management.
Learn the market place and consumers, consumer market and consumer buyer behavior, customer driven strategy and mix, pricing and marketing channel.
Learn marketing communication, sales promotion, advertising, branding, creating competitive advantages, marketing ethics.
Learn about the Skills required for Manager’s to manage the Marketing with case studies, quizzes, assignments and Course works.
This training will be useful if your job involves advertising, branding, marketing and sales.
Discover how to become far more self-aware in the way that you communicate and interact with consumers.
This online course is packed full of professionally produced downloadable resources, which will enable you to start practicing immediately after completion
PLUS: Get access to Facebook, YouTube, Podcast support community and practice your new skills right away.
Description
Description
Take the next step in your career! Whether you’re an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your leadership and management abilities, increase your efficiency for professional growth and make a positive and lasting impact in the organization.
With this course as your guide, you learn how to:
- All the basic functions and skills required for the Marketing Management role.
- Transform your business with more detailed oriented marketing tools so that your organization can achieve it’s target.
- Get access to recommended templates and formats for common Marketing processes.
- Learn useful case studies, industry practices and demonstrations of different Marketing practices with useful forms and frameworks
- Invest in yourself today and reap the benefits for years to come
The Frameworks of the Course
Engaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn how to be an effective Manager with Marketing knowledge and skills. Learn skills in marketing, advertising, branding, marketing communication.
Management of sales and marketing in the workplace is a matter of central concern to all managers and not only to Marketing professionals. Therefore, all managers, irrespective of their functional areas, are called on to solve problems that involve significant Marketing Management issues. Basic knowledge and better understanding of Marketing Management would help them in solving such problems. This course aims at imparting knowledge of Marketing Management, Adverting, Brand building, Strategic Management, Pricing, Marketing communication.
The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment and assignments to nurture and upgrade the Marketing skill.
- In the first part of the course (Section 1-10), you’ll learn the most common marketing management processes like strategic planning, social responsibilities, analyzing of marketing opportunities, segmentations, product concept, advertising and retailing, supply chain management, sales promotion, pricing and customer relationship.
- In the middle part of the course (Section 11-14), you’ll learn how to better manage and develop competency, manager career progression. You will also learn the skills required for a Marketing Management function with downloadable resources and applicable articles.
- In the final part of the course (Section 15), you’ll develop the ability analyze and solve Marketing Management issues or scenarios with assignments related to Marketing Management, Branding, Advertising and Sales and Practice tests.
You will get full support and all your quarries would be answered guaranteed within 48 hours.
Course Content:
Part 1
1. Study Plan
· Study Plan and Structure of the Course
2. Marketing Scope and concepts
1. Defining the marketing, Scop and Concept
2. Creating and capturing customer value
3. Building customer relationship
4. Analyze the marketing environment
5. Managing marketing activities
3. Consumer and Business market
6. Consumer Marker and Buying Behavior
7. Business Market
8. Business buyer behavior
Part 2
4. Designing customer driven strategy and mix
9. Creating value for target customer, product, services and brands
10. Information to get customer insight
11. New Product development and Life Cycle strategies
5. Pricing
12. Understanding customer value
13. Pricing strategies
6. Marketing channels and Communication
14. Managing, Logistics, Supply chain management
15. Retailing, Wholesaling
16. Integrated marketing communication
17. Sales promotions, Advertising, Public relations
18. Marketing Communication Tool
7. Sales management
19. Sales Management
20. Creating Competitive Advantage
8. Concept of Global Market
1. Global marketing strategies for Indian firm
2. Sustainable Marketing
Part 3
9. Assignments
3. Marketing as a Manager
4. Marketing channels for the Manager’s
5. Practice Test
Downloadable Resources and Templates
1. Academic Supply Chain Management
2. Template Flyer
3. Brand Plan Outline
4. CRM Excel Template
5. Price List Template
6. PR Plan Template
7. Strategic Marketing Plan sample
8. Wholesale Terms and Conditions
Content
Introduction
Marketing Scope and concepts
Consumer Markets and Consumer Buying Behaviour
Designing customer driven strategy and mix
Pricing: Understanding and Capturing Customer Value
Managing Marketing Channels and Communication
Sales Management
Recent concept of Marketing in global market
Assignments
Content