• Post category:StudyBullet-16
  • Reading time:5 mins read


Use your writing to get better results at work.

What you will learn

Plan and structure your writing effectively

Tailor your writing to your reader

Write using clear, simple language

Keep your writing concise

Follow consistent phrasing and formatting

Use an engaging call to action

Avoid some common grammatical mistakes

Description

Do you want to achieve more at work? Whether your goal is winning new customers, persuading colleagues, or getting your dream promotion, it all starts with how you communicate.

Almost everything you do professionally involves writing, from quick emails to your annual report. But is yours working for or against you?

Whether you work with internal or external stakeholders, your writing is responsible for persuading people and making sure they understand vital information. But it can only make an impact when it’s clear and engaging.

This business writing skills course shows you how to use your writing to influence others and achieve your goals more easily.


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After completing the course, you’ll be able to:

  • Communicate information clearly and avoid misunderstandings
  • Persuade stakeholders through your writing
  • Save time at work
  • Make a better impression on colleagues and customers

Who it’s for

This course is for anyone who writes at work, whatever stage you’ve reached in your career and whatever industry you’re in. Even those in senior roles and with lots of commercial experience will learn plenty; in fact, the higher the stakes when it comes to your writing, the more you stand to gain.

If you often write for an external audience (for example, if you work in sales or marketing), the course will help you boost engagement by focusing on your target customer.

English
language

Content

Introduction

Introduction

Planning and structure

Know your purpose and audience
Know your purpose and audience
Plan your structure: declutter
Plan your structure: declutter
Plan your structure: put the most important information first
Plan your structure: put the most important information first
Write up your plan

Drop the formalities

Use simple vocabulary
Break up sentences and use contractions
Choose the active voice
Don’t over-nominalise

Jargon and clichés

Limit jargon
Cut the clichés

Get to the point

Get to the point

Be consistent

Be consistent

Write for your reader

Write for your reader

Use a call to action

Use a call to action

Avoid common mistakes

Avoid common mistakes