Developing and Communicating a brand; Marketing and Pitching products/services
What you will learn
How to create a stand-out brand logo, business name and tagline
Understanding the value of your product/service to your customers
Understanding the strategy for pricing your products/services
Selecting the appropriate/right location to showcase/market your products/services
How to use promotions to increase sales and satisfy customers
Understanding the right public relations tools to apply to your business
How to create an effective marketing campaign
How to develop effective brand materials to communicate your business
Description
Have you ever wondered how to create an amazing brand such as Coca-Cola, Apple, Nike, HP, or Gucci? Have you ever wondered what makes these brands stand out and attract loyal customers? Then find out this and more in this course. A brand requires consistency to stand out. To do this effectively, you must understand the tools and channel available at your disposal. Learn some of the strategies with proven records which ranges from helping you create a strong brand for your business and target your customers effectively for scale to the rudiments of selling your brand to the right customer data base. This course will expose you to how to build a strong brand, communicate it, build and understand your customer base and how to target and engage profitably with them, and market your products and services effectively. It will also show you the strategies to attract and maintain your customer base using the customer support model. This will Ultimately create a brand with the voice you want as an entrepreneur for success.
Samuel Moses, one of our Branding, Communication and Marketing Instructors said: “The class was interactive; I was impressed with the way participants came up with logos for their business”
Enroll now to learn more!
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