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The fundamentals of creating a brand positioning and how it translates into brand communication
What you will learn
Learn how to create engaging communication based on consumer insights
Learn to how to write a brand concept and develop a brand positioning
Learn to decode ads and understand the marketing strategy behind it.
Learn how to test if your brand concepts have consumer acceptance
Learn how a brand positioning and communication evolves over 2 decades with a practical example
Description
This is a short course to introduce you to one of the fundamentals of brand management i.e Brand positioning.
The method used is that of taking real life examples which participants would be familiar with.
We look at how a brand concept is written. The different parts of a brand concept- Insight | Benefit | RTB
How to ensure that we write brand concepts that translate into engaging communications.
Through the course we’ll identify why some brands are able to make consistently good communication and others are not.
The course will make you understand that marketers need consumer centricity and insights to develop engaging communication and do not have to rely on creative genius.
We’ll also look at how to test brand concepts with consumers.
Lastly we would look at the journey of a brand over 2 decades and how its positioning and communication have evolved.
The course is industry agnostic and the principles can be applied to brands in any category.
Though the examples used are those of the Indian market, the principles remain the same across markets.
The course provides you with the fundamental strategy of developing communication regardless of the media vehicle, whether it’s TV, Print, Radio or digital medium.
At the end of this course you would learn to look at advertising from a marketers lens and decode the marketing strategy behind it.
We are thrilled to unveil this latest course Brand Positioning and Marketing Communication which is designed to unlock your full potential and propel you towards success. 
Whether you are an aspiring professional seeking to upskill or an enthusiast eager to explore a new passion, this course Brand Positioning and Marketing Communication is tailor-made to cater to your unique learning journey. Enroll this course Brand Positioning and Marketing Communication to embark on an exciting educational adventure that will redefine your capabilities and broaden your horizons. Get ready to dive into a world of knowledge, innovation, and growth! Explore our website daily to access a diverse range of free courses covering high-demand fields such as Cloud Computing, Data Analytics, and Cybersecurity. Dive into Trading insights and Real Estate investment strategies, or discover the nuances of Property management. Elevate your career with Online MBA Programs and College degrees. Explore various financial subjects like Health Insurance, Life Insurance, Credit Card tips, and Legal attorney courses. Our Health and Medical offerings cover Dentistry, Surgery, and beyond. Begin your Journey with travel-focused courses for Flight and Hotel booking know-how. Enhance your Home Improvement skills with our specialized offerings. Our platform presents learning opportunities across multiple disciplines, providing the latest insights in various industries. As you stay informed, your personal and professional growth thrives. Dive into Finance with courses on Personal Loans, Retirement Plans, Mutual Funds, and Financial Planning. Uncover insights into Health Insurance, Weight Loss Surgery, Dental Implants, Addiction or Cancer Treatment. Whether you are interested in trading or need guidance on Car or Motorcycle Insurance, our courses empower your knowledge journey.English
Language
Content
Introduction
Introduction to the Course
Fundamentals of building a brand : Creating a Brand Concept
Developing a Brand Concept : Insight
Benefit offered by a brand
Reason to believe a Brand
Concept Testing and Brand Positioning framework
Concept Testing and Brand Positioning framework
Evolution of a Brand
