• Post category:StudyBullet-3
  • Reading time:6 mins read


(Includes Oxford Diploma) Buy one get 5 million free…..? But does that make it right? (Workbook included)

What you will learn

Black Friday – who gains?

Black Friday – who loses?

Types of pricing policy

The psychology behind Black Friday

Alternatives to Black Friday

Retailers strategies

You will also learn something about yourself

Description

THIS COURSE IS CURRENTΒ AS AT 2nd August 2021.

The course includes a WORKBOOK.

A new section has been added about…you!

Black Friday Economics looks at the Economics behind Black Friday – but also the Ethics.

We look at:

1. Black Friday history

2. Pricing policy – not just ‘sale price; but the strategies within the strategies!

3. Black Friday ‘traps’

4. The psychology behind deals – you are welcome to share your own personal experiences!

5. Violence


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6. Retailers’ strategies – is the bottom line simply to gain more revenue?

7. Guilt – just one party or several?

8. Behavioral Economics

8. Alternatives

Very current.

The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon – what you learn here, what you consider – and any discussions you take part in, may just influence your behaviour…

What will YOU be doing on Black Friday/Cyber Monday/ Green Monday?

The material on this course covers responses to ALL sales – cyber and High Street – and we look at the history, the strategies and the results. Some of this may make uncomfortable viewing – especially if you have queued all night only to find the price reduction was on ONE item only! In terms of ethics, of course we look at the ethics of the marketing but also is the consumer (yes, the one who pushes to the front of the queue, hurdles barriers, fights other consumers to get the ‘super sale’ TV, – blameless?

English
language

Content

Introduction
Introduction – pt 1
Introduction – pt 2
Introduction – pt 3
Violence!
Violence (2008)
Violence (2010)
Violence (2011)
Violence (2012 – 2014)
Violence (2015 -2018)
Violence (2019)
Now…
Now witness the crowds
Decline?
Black Friday – a short history lesson
Pricing policy
Loss leader – pt 1
Loss leader – pt 2
Loss leader – pt 3
Price discrimination – pt 1
Price discrimination – pt 2
Black November…and ethics?
Black November? – pt 1
Black November? – pt 2
Consumerism – boycotting?
Ethical consumerism
A bit more about the ethics of consumerism
Shopping makes you happy – pt 1
shopping makes you happy – pt 2
Can Black Friday survive in an era of ethical consumerism?
Guilt
Guilt – pt 1
Guilt – pt 2
Are presents a waste of money?
Idiot
Behavioural Economics
Door-busters