Leveraging AI for Advanced Market Analysis and Predictive Decision-Making

What you will learn

Gain a thorough understanding of how AI and machine learning are transforming market analysis.

Learn to collect, process, and analyze market data effectively using modern tools and methods.

Understand predictive models using machine learning algorithms and apply them to forecast market trends.

Apply AI-driven analysis techniques to real-world business cases, enhancing decision-making skills.

Understand the ethical considerations and future trends in AI, preparing for the evolving demands of the business world.

Description

In the rapidly evolving business landscape, the ability to analyze market trends and predict future shifts is invaluable. “AI-Driven Market Analysis: Transforming Data into Business Insights” is a comprehensive online course designed to equip learners with the skills to harness the power of artificial intelligence (AI) in market analysis. This course offers an in-depth exploration of AI-driven techniques, including machine learning models, data analysis, and predictive analytics, with a strong emphasis on practical application.

Participants will start with a foundational understanding of AI’s role in market analysis, progressing through data handling and analysis techniques. The course then delves into various machine learning models, teaching students how to build, evaluate, and apply these models in real-world market scenarios. A significant focus is placed on predictive analytics, providing learners with the tools to forecast market trends and make data-driven decisions.


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The curriculum is enriched with real-world case studies and hands-on exercises, allowing students to apply their learning in practical contexts across various industries. This approach ensures that participants not only grasp theoretical concepts but also develop robust analytical skills applicable to their professional lives.

This course is ideal for anyone looking to stay competitive in a data-driven business world, providing the tools and knowledge to turn data into actionable market insights through AI.

English
language

Content

Introduction

Introduction
Creating Your Professional Portfolio

Module 1 Introduction to AI in Market Analysis

History and Evolution of AI in Business
The three types of AI
Key Terms

Module 2 – AI, Big Data and Business Intelligence Models in Market Analysis

Analysis tolls using Structured data vs unstructured data
Machine Learning Tools
Neural Networks and Deep learning
Big Data Analytics
Case Study on inplementing Big data
Defining Business Intelligence
BI Tools and Applications
The Data, Knowledge Information Wisdom Pyramid
Case study on DIKW pyramid

Case studies in Retailing

Walmart
Amazon

Case Studies in Merchandising and Manufacturing

General Electric
Ikea

Case studies in Financial Services

Paypal
Kabbage
Square Inc

Conclusion and Course Certificate

Conclusion