Advanced B2B Marketing Lead Generation Business Development

Learn how to…

• Put together a comprehensive B2B campaign to acquire new customers through lead generation

• Acquire customers using account based marketing & outbound demand + lead generation techniques

• Fix common B2B sales lead pipeline issues

• Develop a comprehensive execution calendar for B2B marketing assets

• Understand what to focus on based on your size and stage

• Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics

• Outbound Facebook & LinkedIn advertising

• Cold email with real examples

• Automated cold emails and LinkedIn outreach for business development & B2B sales

• B2B marketing & B2B lead generation hacks such as paying people for meetings

• Diagnosing lead generation & pipeline issues with tactical and strategic fixes

• How to develop a B2B marketing homepage using a certain formula

• B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step

• Detailed competitive analysis with tactical details

• B2B branding considerations for large-scale growth

• Writing case studies, step-by-step

• Marketing to each stage of the funnel

• Strategic considerations & copywriting with value propositions

Key marketing & business development course topics:

• 2022 approaches to B2B marketing & B2B lead generation

• Putting together a modern B2B (business-to-business) marketing plan & marketing strategy

• B2B product marketing & product management for product marketing managers

• Business development for startups & enterprise

• Performance marketing, demand generation, outbound marketing & account based marketing

• Cold email tactics and automation

• MBA level product marketing from a veteran product marketing manager

Your marketing instructor:

Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler’s Kellogg School of Management at Northwestern University. He’s the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market.

Who is this product marketing course for?

• Product marketing manager

• Demand generation manager

• Business development manager

• Entrepreneur

• Marketing manager

• Marketing agency

• Marketing consultant