7 Steps Sales Program: How To Close More Sales

Welcome to 7 Steps to Business Sales Course, my name is Phil Coley, sales growth specialist. I have been in business for over 30 years now, both in corporate positions and running my own business interests and through that time I have been on the rollercoaster of business life, from losing it all to creating multiple successful businesses.

In this course, I will take you through each of the steps from the initial product through to the delivery of the product or service following a format focused on sales success. Areas include how to profile your customers, get traction on your marketing and convert more leads.

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The 7 steps to increasing your sales and growing your business in 2023

1) Product – Understanding what category your product falls into… the 4 types are Transactional, Solution, Service & Luxury

2) Price – Knowing how to set the right price so you don’t undervalue yourself… the 4 price points are High, Low, Discount & Guarantee

3) People – Knowing the right people to have on your bus to help you grow your business… the 4 types are Inhouse, Outsource, Collaboration & Affiliates

4) Process – Learning what are the right processes to be successful and increase your sales… the 4 types are people technology, technology people (find out why it is done twice & see the differences)

5) Prospect – Understanding the prospect stage… the 4 stages are suspect, sign-poster, referrer & prospect

6) Promotion – The exciting part, deciphering how you can use the many unique ways to promote your business… the 4 types are Helipad, Owned, Earned & Partners

7) Provide – and lastly The 4 types of provision… Service, Follow Up, Upsell & Cross Sale