Approach email writing as a professional by doing two things:
- Become more productive in how you handle email that comes in and out.
- Improve your actual writing and communication style.
BETTER WRITING OF EMAIL
Grammar, word choice, the points we decide to make, and our eloquence in communication are a part of the quality of our writing. In this course, we’ll go over word choices and deciding which points to prioritize. We’ll also discuss how to write more eloquently and succinctly.
You don’t have to become a poet, but for professional communication, you do need to express yourself clearly and efficiently, and that’s what we’ll focus on in this course.
Additionally, you must embrace the most boring part of writing, which is proofreading. We’ll focus on proofreading strategies as well.
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EMAIL PRODUCTIVItY
Email productivity is a big topic among busy professionals because we all want to spend less time reading, processing, and replying to email.
Sure, it’s nice to get email sometimes because some email carries good news like clients who want to pay or friends who want to hang out. But most of email is just other people adding tasks to our todo lists, and we want to be careful of that.
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Welcome! And what to expect
Welcome! And what to expect
Writing email to co-workers or managers. Elite email writing to impress!
Section introduction to writing professional emails
Example of an email written between employees of the same company
Example of a confused and convoluted email, and how to improve it
Further explaining the previous lecture on not writing convoluted email
Your out of office auto-response email script
How to politely ask for something without the risk of offending them
The error to avoid when writing short sentences
Writing an email to co-workers or a manager – exercise
Writing an email to co-workers or a manager – exercise answer
Practice activity to sharpen your communication skills in difficult situations
Activity to sharpen your communication skills: handling something you did wrong
Activity answer for email communication skills: handling something you did wrong
Additional attention to detail in your email and overall communication
Making communication gender-inclusive
How to start your email by professionally addressing the recipient
Email subject line modifiers like urgent, action, or confidential
What are memos and when to use memos vs. email vs. reports
Writing for managers
How to write as a manager – section introduction
How to give employees more confidence with your communication
How to give compliments and encouragement that resonates
How to give employees instructions
Maintaining a resource document library with employee instructions
Creating a culture and dealing with whining or complaining employees
Writing a sales cold email pitch. Email writing to potential clients
Pitching section introduction
How to approach your first potential client in a professional way
Example of a highly-effective email pitch you can write
Email follow up sequence
Following up after a successful meeting
Example of a bad pitch
Example of a good pitch
Writing email recap
Exercise – writing a cold email pitch
Exercise – writing a cold email pitch – answer
Stylistic effects
Using italics to emphasize importance, urgency, or emotion in a professional way
Using bold text, caps, numbers and logical flow to emphasize important points
Word choice
Commonly misspelled words that spellcheck won’t pick up – don’t trust spellcheck
10 weak words to take out of your writing and example of email to boss
More weak words and phrases
Example of using fewer words to communicate the same thing
Proofreading
Proofreading your writing
Checklist for proofreading
Use version revisions, suggestion feature, and other proofreaders
Not re-reading what we expect and using different perspectives
Proofreading exercise
Exercise answer
Gmail productivity
Section introduction – how to be more productive with email (Gmail examples)
Email productivity fundamentals that relate to personal development
Professional photo icon
Using templates in Gmail
Use labels to properly organize your inbox
Categories in Gmail and how they are different than labels
Answering email on the go using voice to text
Answering email in a split screen to go faster
Stopping unwanted email
Inbox 0 mindset and strategy
Create rules to automatically filter emails
Schedule emails instead of sending right away
Schedule Meetings directly in Gmail
Searching Gmail by attachment size to find which to delete to save space
All Gmail search operators
Teaching people who email you to send shorter messages
Customer support email ticketing automation software
Email support ticketing software signup
Using the knowledge base in Zoho to speed up customer support
Email templates in Zoho
Mistake not to make with too much automation
How to invite other agents and begin delegating customer support tickets
Email ticketing section conclusion and last few features discussion
Assertive communication
Assertiveness section introduction
Assertiveness definition
Situations when it’s difficult to know when and how much to be assertive
Not an option – you need it so you are not passive aggressive later
Example – being assertive working from home and getting others to be quiet
Create limiting beliefs in others
Example of saying no with courtesy and reinforcing it with a limiting belie
Assertive communication exercise
Assertive communication exercise – answer
Conclusion
Thank you for taking the course
