• Post category:StudyBullet-13
  • Reading time:5 mins read

Learn everything about the latest Google Search Ads & Master getting the best returns from Google Ads.

What you will learn

Google Ads

Search Ads


Search Engine Marketing


Google Ads is one of the most used advertising platforms. It has provided success to a number of businesses. Learning how to create ads in the right manner differentiates between a successful and a failed campaign.

In this course we ensure you learn everything about Google Search Ads and how to get the most out of it. This course is not only about the keywords and other stuff but it encompasses much more than that. It demonstrates the right path with which you can create a perfect performing ad.,

In this course we will also cover a lot of external tools that will help your ads perform better.

About Google Ads

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad.

Subscribe to latest coupons on our Telegram channel.

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business who’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase in-store visits.

Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. As a result, your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps.

This way, you reach your target audience when it makes sense for them to come across your ad.

Note: Ads from the platform can span across other channels, too, including YouTube, Blogger, and Google Display Network.

Over time, Google Ads will also help you analyze and improve those ads to reach more people so your business can hit all of your paid campaign goals.




Quality Score & Ad Rank
Setting up the Google Ads Account
Different Types of Campaigns

Setting up Conversion Tracking

Conversion Tracking in Google Ads
Creating Google Tag Manager Account
Linking Google Tag Manager to the Website
Setting Up the Conversion Tracking on Google Tag Manager
Custom conversion value in Google Ads

Google Search Ads

Objective Selection
Bidding Strategy & Campaign Name
Ad Networks
Location and Languages
Audience Network
More Campaign Settings

Keywords in the Search Ads

Keywords in the Search Ads
Keyword Planning Tool – Part I
Keyword Planning Tool – Part II
Search Terms, Search Keywords & Negative Keywords
Auction Insights
Take advantage of Competitor Keywords

Final Ad & Ad Extensions

Creating the Final Ad
Google Search Extensions


Conclusion & Way ahead