Advanced cases for bba/mba students to cmo on Strategy, Plan, Program incl international/digital marketing. Use AI Coach
β±οΈ Length: 8.6 total hours
β 4.42/5 rating
π₯ 21,702 students
π August 2025 update
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Course Overview
- This course offers a deep dive into Philip Kotler’s marketing philosophies, providing a robust platform for advanced BBA/MBA students and aspiring CMOs to master strategic marketing.
- Engage with curated advanced cases, developing sophisticated strategies, comprehensive plans, and executable programs across diverse industries.
- Explore the intersection of traditional principles with contemporary applications, including international and digital marketing.
- Leverage an innovative AI Coach to sharpen analytical skills, refine strategic thinking, and gain personalized feedback.
- Position yourself at the forefront of marketing leadership, transforming foundational concepts into impactful market initiatives.
- Updated for August 2025, ensuring content reflects the latest market trends, consumer behaviors, and technological advancements.
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Requirements / Prerequisites
- Foundational Marketing Knowledge: Solid understanding of basic marketing principles, terminology, and concepts (introductory course or equivalent experience).
- Analytical Acumen: Eagerness to engage with complex business scenarios, interpret data, and critically dissect market challenges.
- Strategic Thinking Aptitude: Desire to develop high-level strategic frameworks and long-term marketing visions.
- Case Study Engagement: Willingness to actively participate in analyzing detailed business cases, formulating solutions, and defending recommendations.
- Career Ambition: Clear aspiration for advanced marketing roles (e.g., strategic management, CMO leadership).
- Digital Literacy: Basic familiarity with digital platforms and interest in their integration into marketing strategies.
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Skills Covered / Tools Used
- Strategic Market Analysis: Proficiency in market research, identifying opportunities, and assessing competitive landscapes using Kotlerian frameworks.
- Segmentation, Targeting, and Positioning (STP) Mastery: Advanced application of STP strategies for compelling value propositions in global segments.
- Integrated Marketing Program Development: Expertise in designing cohesive, effective marketing mixes (4Ps) adapted for digital channels.
- International Market Entry & Expansion: Developing global market penetration strategies, adapting programs for cultural nuances.
- Digital Marketing Strategy: Incorporating SEO, SEM, social media, content marketing, and digital analytics.
- Customer Relationship Management (CRM) Insights: Understanding how to build and maintain strong customer relationships.
- Brand Management & Equity: Strategies for building, measuring, and managing strong brands for long-term value.
- Marketing Performance Measurement: Utilizing KPIs and analytical tools to evaluate campaign effectiveness and adjust strategies.
- Problem-Solving and Decision-Making: Applying structured thinking to complex marketing challenges and making data-driven decisions.
- AI-Enhanced Strategic Coaching: Leveraging the AI Coach for interactive learning, targeted feedback, and exploring alternative solutions.
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Benefits / Outcomes
- Accelerated Career Progression: Position yourself for senior marketing roles (Product Manager, Marketing Director, CMO) with advanced strategic skills.
- Strategic Leadership Readiness: Develop the holistic perspective and decision-making capabilities to lead marketing functions in dynamic business environments.
- Mastery of Modern Marketing: Gain deep understanding of integrating timeless principles with cutting-edge digital and international strategies.
- Enhanced Analytical Prowess: Sharpen ability to analyze market data, predict trends, and formulate proactive marketing responses.
- Real-World Application Proficiency: Bridge theory-practice through extensive advanced case studies, preparing for immediate impact.
- Global Market Competence: Confidently develop and execute marketing strategies across diverse international markets and cultures.
- Innovative Problem Solving: Cultivate a mindset embracing creativity and strategic thinking to overcome marketing obstacles.
- Competitive Professional Edge: Differentiate yourself with specialized knowledge and practical experience from Kotler’s authoritative works.
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PROS
- Authoritative Source: Leverages Philip Kotler’s unparalleled wisdom.
- Practical & Advanced Focus: Strong emphasis on real-world cases for high-level strategic roles.
- Career Path Alignment: Designed for BBA/MBA to CMO progression.
- Comprehensive Coverage: Integrates Strategy, Plan, Program, International, and Digital Marketing.
- Innovative Learning Tool: Features an AI Coach for interactive, personalized learning.
- High Quality & Popularity: 4.42/5 rating from over 21,000 students.
- Up-to-Date Content: August 2025 update ensures latest insights.
- Efficient & Focused: Deep, advanced content within practical 8.6 hours.
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CONS
- Intensive Pace: Advanced nature and efficient duration may demand significant time commitment and prior foundational knowledge.
Learning Tracks: English,Marketing,Marketing Fundamentals
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