Learn how to use digital marketing and offline channels to drive growth and advance your marketing career
What you will learn
Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
Learn how to start successfully executing multi-channel digital marketing today!
Why take this course?
🚀 Dive into Multi-Channel Marketing Mastery!
Course Overview:
Embark on a transformative learning journey with our Multi-Channel Marketing Campaigns course, meticulously crafted by a seasoned Chief Marketing Officer (CMO) practitioner. This comprehensive course is your key to unlocking the secrets of launching effective campaigns that amplify product awareness and drive sales across various channels. 🌟
What’s Multi-Channel Marketing?
Unlock the full potential of digital marketing by mastering the orchestration of diverse channels such as search, social media, affiliates, partnerships, and PR to create cohesive multi-channel campaigns that resonate with your audience. 🎶
Elevate Your Marketing Career:
By becoming proficient in multi-channel marketing, you’ll stand out in the job market. This rare skill is highly sought after and can position you as a top contender for promotions to the level of Head of Marketing. 🌱
Why Choose This Course?
- Real-World Expertise: Tailored by a CMO with firsthand experience, this course is built on real-world practices and success stories.
- Practical Approach: Get hands-on with multi-channel campaign processes, templates, checklists, examples, and case studies from brands like Purple, Tinder, and Oatly.
- Learn by Doing: Put your new skills to the test by creating a multi-channel campaign for Pangaia, a sustainable clothing brand. 🌿
Course Highlights:
- Interactive Support: Benefit from prompt and insightful support in the Q&A section.
- Up-to-Date Content: Access all future updates to the course materials.
- Professional Recognition: Earn a Udemy Certificate that you can highlight on LinkedIn or your CV. 🏆
Course Design & Outcomes:
The course content is meticulously designed based on an analysis of job advertisements for senior marketing roles in the UK and US, ensuring that the skills you learn are directly aligned with employer expectations. With a focus on strategic thinking and real-world application, this course will teach you to drive business growth through effective multi-channel campaigns. 🎯
What You’ll Learn:
Join us to master planning, conceptualizing, executing, and analyzing multi-channel marketing campaigns. The course offers practical, hands-on activities and will equip you with the essential terminology, templates, processes, and confidence needed to shift from a single-channel to a multi-channel perspective in marketing. 📈
Takeaways & Resources:
Throughout this course, I’ll share valuable real examples and templates that have been proven for campaign management:
- Campaign Brainstorming Template
- Campaign Plan Template
- Consumer Interview Guide
- Channel-Content Checklist
- Creative Brief Template
Thank you for considering this course to enhance your marketing expertise. I am excited to guide you through the intricacies of multi-channel campaigns and help you harness the power of digital marketing to make a significant impact! 💫
Enroll now and transform your marketing career with our Multi-Channel Marketing Campaigns course, starting February 2022. 🎉