ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute
What you will learn
Master ChatGPT Integration: Acquire the skills to seamlessly integrate ChatGPT into the product management workflow, from ideation to strategic planning.
Refine AI-Generated Deliverables: Hone the art of critically reviewing and refining AI-generated deliverables, ensuring they align with strategic objectives.
Apply the knowledge gained throughout the course in a hands-on capstone project, creating a personalized Product Management Portfolio using ChatGPT.
Craft Comprehensive Deliverables including Product Vision Boards, Business Model Canvases, Kano Models, and Porterβs Five Forces with the assistance of ChatGPT.
Learn to write effective prompts and refine the results for a powerful feature prioritization using the Kano Model.
Description
Welcome to course ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator “The Fintech House of Portugal”.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Accelerate the time to market and quality of your Product Management Deliverable with our course
Unlock the Potential of AI in Product Management: A Comprehensive Journey
ChatGPT Account Creation
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- Account Creation: Understand the process of setting up your ChatGPT account, ensuring you’re ready to harness the power of this revolutionary language model.
ChatGPT Prompting Framework: Crafting the Foundation
- General ChatGPT Prompt Structure Template custom developed for Product Management: Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Product Management that drives effective prompts for Product Management deliverables in ChatGPT.
- Sample Prompt Structures from Product Management: Explore real-world examples, gaining insights into crafting prompts for various Product Management Frameworks and models.
Product Vision Board: Unleashing Creativity with ChatGPT
- Utilizing Sample Prompt Structure: Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board.
- Review and Refinement: Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals.
Business Model Canvas: Streamlining Strategy Generation
- Writing ChatGPT Prompt for Business Model Canvas: Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT.
- Generating and Reviewing: Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity.
Kano Model: Elevating Product Features with AI Assistance
- Crafting Kano Model Prompts: Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively.
- Critical Review: Understand the importance of critical review and refinement in optimizing the results from ChatGPT.
Porterβs Five Forces Model: Advanced Strategic Analysis
- Writing ChatGPT Prompt for Porterβs Five Forces Model: Dive into the complexities of strategic analysis with effective prompts for generating a Porterβs Five Forces Model.
Who Can Benefit from this Course?
- Product Managers and Owners: Enhance your strategic thinking, streamline and craft your deliverables with AI assistance.
- Entrepreneurs: Leverage ChatGPT to refine your product strategies and create compelling business models.
- Aspiring Product Professionals: Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Product Managment Portfolio in less than a month to showcase your potential employers.
Why Enroll in this Course?
- Practical Skills: Acquire tangible skills that can be immediately applied in your product management role.
- Cutting-Edge Knowledge: Stay ahead in the field by exploring the intersection of AI and product management.
- Hands-On Experience: Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making.
Join the AI-Powered Future of Product Management
- Instructor Guidance: Benefit from the expertise of a seasoned Product Management Coach, guiding you through the nuances of AI integration.
- Networking Opportunities: Connect with a community of like-minded professionals, fostering collaboration and knowledge exchange.
English
language
Content
Introduction
Welcome to MTF
Onboarding to learning process
Course Introduction
Course Agenda – Build Product Management Poftfolio using chatGPT
Instructor Introduction
ChatGPT and Generative AI in Business, Management, Marketing
ChatGPT and Generative AI: Revolutionizing Business, Management, and Marketing
ChatGPT and Generative AI in Business
ChatGPT and Generative AI in Marketing
ChatGPT and Generative AI in Management
ChatGPT and Generative AI in Product Development
Examples of prompts for business, marketing, management
ChatGPT account creation
ChatGPT account creation
ChatGPT Prompting Framework
Prompting Framework
What is Product Vision Board
Generate Business Model Canvas using ChatGPT
Generate Business Model Canvas using ChatGPT
Generate Kano Model using ChatGPT
Generate Kano Model using ChatGPT
Generate Porterβs Five Forces Model using ChatGPT
What is Porter Five Force Model
Write ChatGPT Prompt for Porterβs Five Forces Model
Interactive Part, Next Steps and Answers to Questions
Interactive Part
Congratulations with course finishing
Lets continue your learning with full size MBA program
Add-On Information:
- Course Overview
- Navigating the Cognitive Revolution in Corporate Leadership: This course serves as a comprehensive gateway for executives and managers to transition from traditional operational methods to an AI-augmented leadership paradigm. It explores how Generative AI serves as a “force multiplier” in the modern corporate environment, shifting the focus from manual data processing to high-level strategic oversight.
- Bridging the Gap Between Technical AI and Business Logic: Unlike technical coding bootcamps, this program by the MTF Institute focuses specifically on the commercial application of Large Language Models. It provides a unique lens through which leaders can view AI as a collaborative partner capable of simulating market responses, predicting consumer behavior, and optimizing internal communications.
- The Architecture of AI-Driven Decision Making: Students will delve into the structural changes required within an organization to adopt AI effectively. This includes understanding the lifecycle of an AI initiative, from identifying high-impact use cases to measuring the Return on Investment (ROI) of automated intelligence workflows.
- Strategic Resilience through Technological Adaptability: The curriculum is designed to future-proof careers by teaching the fundamental logic of generative systems. By understanding the underlying mechanics of how AI processes business inquiries, participants develop a mental framework that remains relevant even as specific software tools evolve or are replaced by newer iterations.
- Ethical Stewardship and Risk Mitigation: A significant portion of the overview is dedicated to the responsible deployment of AI. Managers will learn how to set organizational guardrails, maintain data privacy standards, and ensure that AI outputs are vetted for bias, hallucinations, and alignment with corporate values.
- Requirements / Prerequisites
- Fundamental Business Literacy: A baseline understanding of management principles, marketing funnels, and organizational structures is essential. The course is built for those who already understand “what” business goals are and seek the “how” through AI implementation.
- Analytical Mindset and Critical Inquiry: Success in this program requires a healthy dose of skepticism and a commitment to data-driven decision-making. Participants should be prepared to question AI outputs and apply rigorous human logic to every machine-generated suggestion.
- Foundational Digital Literacy: While no programming skills are necessary, comfort with cloud-based productivity suites, collaborative digital tools, and standard web navigation is required to navigate the various AI interfaces used throughout the modules.
- Growth Mindset and Adaptability: Given the rapid pace of technological change, students must be willing to unlearn legacy processes and embrace a continuous learning cycle, where experimentation and iterative testing are part of the daily routine.
- Skills Covered / Tools Used
- Contextual Parameter Optimization for Executive Communication: Moving beyond simple prompts, this skill involves constructing multi-layered instructions that account for tone, audience persona, and specific corporate constraints to produce high-stakes executive summaries.
- Automated Competitive Intelligence and Sentiment Harvesting: Learn to utilize AI to scrape, summarize, and analyze vast amounts of market data, allowing for real-time tracking of competitor movements and shifting consumer sentiments across diverse digital landscapes.
- Synthetic Persona Development for Market Simulation: Master the art of creating detailed “digital twins” of target demographics. By interacting with these AI-driven personas, managers can test marketing messages and product features in a controlled, simulated environment before a public launch.
- Cross-functional AI Orchestration: Develop the ability to coordinate AI usage across different departmentsβsuch as sales, HR, and R&Dβensuring that the technological stack is integrated and that data silos are eliminated.
- Generative Asset Orchestration: While the focus is on text-based logic, the course touches upon the integration of multimodal AI tools (image, data, and text) to create cohesive brand narratives and comprehensive internal reports.
- Benefits / Outcomes
- Accelerated Operational Throughput: One of the primary outcomes is a significant reduction in the “blank page” phase of management. By leveraging AI for initial drafts and brainstorming, professionals can move to the refining and execution stages much faster than their peers.
- Enhanced Strategic Clarity through Iterative Scenarios: Participants will gain the ability to run “what-if” scenarios at scale. AI allows for the rapid generation of multiple strategic paths, helping leaders visualize the potential outcomes of various business decisions with greater clarity.
- Elevated Professional Branding and Marketability: Completing this MTF Institute program signals to the global market that the professional is an early adopter of essential technology, making them a highly attractive candidate for “AI-Forward” organizations and leadership roles.
- Scalable Creative Output: Marketing professionals will learn how to maintain a high volume of quality content and campaign ideas without increasing headcount, effectively turning small teams into high-output content engines.
- Access to the MTF Global Professional Network: Beyond the curriculum, students become part of an international community of forward-thinking leaders, providing opportunities for cross-border collaboration, networking, and the exchange of best practices in AI implementation.
- PROS
- Elite Credibility: The MTF Instituteβs reputation provides a layer of professional prestige that is recognized by recruiters and industry leaders globally, ensuring the certification carries weight in high-level career transitions.
- Practical, No-Fluff Approach: The course avoids overly technical jargon and focuses purely on actionable business outcomes, making it immediately applicable to a managerβs daily workload.
- Comprehensive Resource Ecosystem: Students gain access to a curated library of frameworks and prompt templates that can be customized for various industry sectors, from fintech to retail.
- CONS
- Technological Velocity: Because the field of Generative AI evolves on a weekly basis, some specific interface-related lessons may require the student to proactively seek out the most current UI updates, as no static course can capture every minor software patch in real-time.