LinkedIn + cold email lead generation for B2B sales. Lead generation, lead nurturing emails, B2B marketing for B2B sales

What you will learn

Use lead generation tools to get unlimited email addresses

Lead generation script to connect with people on LinkedIn

Get a script for your email autoresponder to follow up after a cold email

Learn to nurture your cold leads and warm them up

High ticket sales

Boost B2B sales by setting up retargeting ads

Description

Master high-ticket B2B sales, lead generation, and lead nurturing to get a large number of leads and take many of them through your sales process to become clients.

Acquire unlimited leads and do cold email and LinkedIn outreach. Then whoever doesn’t respond, do lead nurturing to turn them from cold leads to warm leads that engage later.

Many popular businesses today like agencies, consulting companies, freelancers, and B2B businesses do cold outreach for lead generation and sales.

I get asked a few times a week by my coaching students how to do cold email and cold outreach.

The problem has been that cold email is almost like spam and it has very low response rates due to boring pitches that fill up people’s inboxes.

In this course, I’ll reverse that by showing you cold email and cold LinkedIn scripts that get people to engage with you and enter your sales process.

B2B SALES AND LEAD GENERATION TOOL

I’ll show you a tool that gives you email addresses and contact information of potential clients in seconds. You can then use those email addresses to reach out to potential clients via cold email marketing and get them interested in your business. With this tool, you will be able to begin your B2B sales the same day you get this course.

PAID TOOLS DISCLAIMER

The D7 tool is paid, but it is inexpensive. Also, some tools will require an email address to sign up.

LEAD GENERATION BEYOND COLD EMAIL

Cold email marketing isn’t the most desired approach to doing B2B sales because cold email is tedious to do and many of your potential clients will see it as spam. In this course, we go beyond just cold email. I’ll show you how to do lead generation with SEO, freelancing sites, content, and much more.

B2B SALES AND LEAD GENERATION FOR AGENCIES, CONSULTING, LOCAL SERVICES, AND FREELANCERS

Many small businesses rely on cold lead generation and B2B sales outreach to get their initial clients. The problem is that there are too many marketers pitching business owners. Instead of sending the same tired cold emails that get deleted, I’ll give you more interesting email and LinkedIn scripts that make you stand out.

This B2B sales course is made for service businesses, local services, agencies, and freelancers. If you run any of these businesses and your clients are small or mid-size companies, then this course is perfect for you.

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DIFFERENCE BETWEEN B2B MARKETING FOR LEAD GENERATION AND LEAD NURTURING FOR B2B SALES

Lead generation is the process of finding potential new clients and getting them to the top of your sales funnel. Unfortunately, most fresh leads don’t immediately proceed to buy. For example, if you send a cold email, you won’t get many sales. After lead generation, and an initial cold email, you must perform lead nurturing to get people to take the next steps in your sales process.

This course covers both, cold lead generation with email marketing and LinkedIn and lead nurturing to turn those cold leads into sales.

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BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

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RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money’s worth from the course.

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MONEY-BACK GUARANTEE 

This B2B sales and lead generation course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.

Invest in your future. Enroll in this course now and master B2B sales and lead generation.

English

Language

Content

Introduction

Course and instructor introduction, and what to expect from the course

Overview of marketing strategies so you can fit each into your marketing

D7 tool

D7LeadFinder tool introduction

D7LeadFinder results

What to do with the Excel file you will download from D7LeadFinder

LinkedIn outreach

Problem with LinkedIn outreach as experienced by people you are selling to

Cold pitch approach and script that gets engagement

Treating your cold leads long-term to warm them up

Options for LinkedIn messaging automation tools

LinkedIn connection message template to immediately compel and interest people

LinkedIn welcome message template

Other times to write people a message on LinkedIn

Using FindThatLead browser extension for LinkedIn using Chrome to get emails

Creating a professional LinkedIn profile that you sell and promote from

LinkedIn as your reputation management on online resume

Professionally branding your 2 LinkedIn images

Managing your website listing on your contacts details

Updating your byline to promote your business or brand you

How to create a nice summary for your LinkedIn profile

LinkedIn endorsements and recommendations

Fast way to get recommendations

Experience, publications, and other important sections of your LinkedIn profile

Five hundred contacts and managing your connection requests

Company page for branding and SEO citation

Participating in LinkedIn groups

Your LinkedIn feed

Cold email

Difference of email autoresponder and email workflow

My approach to copywriting

Technically setting up the autoresponder in MailChimp

First email of the autoresponder that can actually get your leads on a call

Second autoresponder email

Example of a good autoresponder with Helium 10

Third, fourth, fifth and further emails in your autoresponder

Cold outreach and lead nurturing via social media

Using Facebook to reach people

Creating Twitter lists

Buying email lists elsewhere

Fiverr

What not to trust

Renting email lists

Learn about GDPR – EU’s new data protection law

Using emotional intelligence and empathy in sales

What is empathy

How I use empathy and emotional intelligence in sales

Supplemental app resources to aid you in your business

Supplemental app resources to aid you in your business

Facebook ads and retargeting

What is the Facebook Business Manager and why you should use it

Setting up our Facebook Business Manager account

Adding a page to our Facebook Business Manager account

Creating an ad account in Facebook Business Manager

Beginning to work with the business pages in Facebook’s Business Manager

Page banner size

Setting the brand image

Where to get an unlimited number of great images to use on your page

How to set up your Facebook page screen name

Facebook page call to action button and About section

Setting up tabs on your Facebook page

Ad goals and a few strategies

Starting to work with Ad Manager and doing initial ad setup

Closer look at Facebook ad targeting

Ad placements: Automatic vs. Manual

Introducing and setting up the Facebook Pixel

Cold vs. Warm traffic from ads and strategies to warm up the traffic

Setting up an event trigger

Connecting a new Facebook Pixel to an ad set

Creating lookalike audiences from your Facebook Pixel

Pixel and retargeting audiences from your website

Creative strategy for custom audiences

Google ads and retargeting

Setting up a fresh Google Ads account

Explaining ad campaigns, ad sets, and individual ads

Entering Google Ads expert mode

Introducing Google Ads bidding options

Setting up the Google Pixel

Creating a retargeting campaign based on your custom audience

Connecting Google Ads to Google Analytics

Point about accelerated bidding option

Conclusion

Bonus lecture




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