Idea Generation, Idea – Product/Service Conversion, Target Market Dimensioning, Costing & Pricing, Business Plan Develop

What you will learn

At the end of the course, participants should be able to

Explore their ideas and determine ideas that can be turned into businesses

Be innovative by transforming existing or future problems and proffering solutions that can be turned into a business

Understand and apply the ingredients of a successful business

Develop a product/service and craft a unique selling point for the product/service

Dimension their target market

Conduct market research

Price and cost their product and services adequately through conducting market research; costing and pricing strategies

Understand the need and how to develop a strong business plan for starting and scaling a successful business

Description

Every Business morphed from an idea. An idea must go through a series of processes to become a successful business. These processes become the ingredients to a successful enterprise. As an Entrepreneur, while at the idea generation stage, you must be able to project the picture of your business as this will drive how your customers perceive your business. A well-planned idea can be transformed into a successful business. In this session, you will learn how to transform your ideas into a business critically assessing your target market, products and services, costing and pricing and ultimately developing a business plan.

Our Transforming your idea into an Enterprise instructor and Mentor, Ahmed Yero shared a testimonial after one of our sessions โ€œWe achieved idea generation where all participants were divided into groups with the knowledge of ingredients of a good idea using their thinking caps and practical activity sessions leading to concrete business ideas that will be used for business plan development in the next module. Some of the ideas were refined for commencement of implementation like Shea butter for exportโ€

This certified course is one of 7 courses in SKILL-UP FOR YOUR BUSINESS.

At end of the courses, you should have a comprehensive understanding of product/service development and provision, business operations, sales and marketing, ownership, management and control, business structures, financial forecasting and financing plan and have a strong business plant to act as a roadmap for continued business scale and success.

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Follow our 3-step process:

โ€ข Sign Up and Complete Registration Form

โ€ข Complete the course, end of course evaluation form and log your learning in your enterprise learning log

โ€ข Join the Enterprise Collab Lounge

English
language

Content

Introduction

Generating an Idea into a business
Transforming your Idea into a business
Becoming an Entrepreneur

Dimensioning your target market

The Business Tree Model
Target Market Dimensioning

Costing and Pricing

Costing and Pricing

Business Plan Development

Business Plan Development
How to write a Business plan